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To IWA Members Worldwide-
Hope you’re all having a great summer as our industry continues to grow exponentially. Hopefully this newsletter will be light reading for you at the beach. The IWA continues to grow also, with many new members from around the world.
If you have the time, I would like to take this opportunity to invite all members to our “Webcasting for Rookies II” interactive webcast on August 25 at 2 PM ET, (details below). It’s must attend for those interested in getting into our field, beginners, and even the experts who might like to refer clients and potential clients as a basic primer on the technology, applications and process of webcasting. Details of the event are provided here and it’s free for both members and non-members alike.
Hope to see you there! Thanks for your continued support!
Dave Gardy, President, IWA
“Webcasting for Rookies II”
Live Webcast
Friday August 25, 2006 2:00 PM Eastern Time
This free IWA event has something for everyone, including the pros.
The International Webcasting Association (IWA) in cooperation with TV Worldwide is hosting the second in a series of free live on-line seminars for first-time webcasters, globally. Dubbed “Webcasting for Rookies II”, the event will be webcast from 2-4PM ET on August 25, 2006 and will address the basics of webcasting and streaming media, the technologies that make webcasting possible, elements that make for a successful webcast including presentations from several webcast industry experts and technology providers. The webcast, available at www.webcasters.org, is open to IWA members and non-members and is part of a IWA outreach effort to professionals in media, enterprise, government and associations who are interested in the benefits of webcasting and streaming media, but who may not know where to start. The original “Webcasting for Rookies” webcast in 2004 is still one of the most trafficked webcasts ever produced by the IWA.
The live webcast is another in a program series of online events which have included worldwide town meetings and industry trade show webcasts as part of IWA's effort to re-orient the organization to meet the expansion demands created by the rapid growth of the streaming media sector. Leaders and technology providers in the webcasting industry will candidly discuss a range of subjects such as how to market and promote webcasts, the trade-offs with various webcasting and streaming media technology solutions from encoding to hosting, the difference and similarities between web conferencing and webcasting, the costs of webcasting, the features that can be offered and the applications currently in use today. While the webcast is underway, the event will include a tour through the TV Worldwide studios, near Washington D.C, where the event is being produced, to see the various technology solutions deployed to produce the event.
Visitors to the live streaming video conference will be able to post questions and participate in Q&A via e-mail, providing a fully interactive forum for education, training, and sharing of information. On-line member message boards will be available during and after the webcast.
The event will be compressed and archived for viewing at www.webcasters.org. Participants should have their media player installed prior to the event and should log on by 1:45 PM on August 25, 2006. Questions can be directed to 703-961-9250, ext 223 before and during the event.
Event Info
For more information on registration discounts, please contact info@webcasters.org.
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YouTube introduces video advertising
by Yinka Adegoke, Reuters, August 22, 2006 in Washington Post Online
The online video sharing company, YouTube, will introduce video brand advertising on it’s site, helping to monetize its popular free service. According to audience measurement firm Hitwise, YouTube has nearly one third of the US internet video audience. |
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Are We Paying Too Much for Video?
by Jay Krihak, Aug 21, 2006, Online Video Insider
This article discusses considerations that must be taken into account to maximize return on investment when buying online video advertising in light of the dramatic upward trend in broadband costs. |
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Anheuser-Busch Moves Into Content-Creation Business
Launches In-House Film and TV Production Company
by Jeremy Mullman and T.L. Stanley, August 21, 2006, Advertising Age
Anheuser-Bush is getting into the content creation business by launching an in-house production company. The brewer plans to create humorous shorts and sitcom type programs for internet and cellphone broadcast as a new way to reach beer consumers. A-B might even produce movie length films as well as other original content. |
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Seven Tips For Good E-mail Creative
by David Baker, Aug 21, 2006, Email Insider
Whatever your industry, email can be an important marketing tool but only if someone reads it. This article contains tips to capture interest and communicate effectively |
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Casting Net For Better Airfares
by Dave Demerijian, Aug 18, 2006, Wired News
Two new travel websites provide more detailed information on airfares.  “Flyspy”, a site in alpha testing, shows 30 days of prices of Northwest Airlines in a chart that allows travelers to see the price affect of different lengths of stay. Another site, “Farecast” so far available from Boston and Seattle with more cities to be added, analyzes trends to predict fare increase or decrease over the next seven days to help travelers decide when to purchase tickets and redirects buyers to the selected airline. |
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by David Goetzl, Aug 17, 2006, Online Media Daily
Current TV is set to launch a series of user-generated broadband channels targeted to 18 to 34 year olds, with focus on cars, travel, action, sports, health and games. |
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Flash vs. Windows Media: Choosing the Right Format
By Dan Rayburn
StreamingMedia.com
July 18, 2006
Video quality shouldn't be the only--or even the most important--factor when it comes to selecting a format. Scalability, rights management, user experience, and other considerations are just as crucial to your decision. |
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RealPlayer Will Support Windows Media on Linux
By Jeremy Kirk, IDG News Service, Aug 16, 2006, PC World
Real Networks is planning a December release of an upgraded version of its Real Player multimedia application for Linux Systems. |
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Getting To 'The New Big'
by Tom Hespos, Aug 15, 2006, Online Spin
This review of Seth Godin’s soon to be released book Small is the New Big has good advice for a company of any size, in any industry. Act like a successful small company by doing such things as paying attention to details, dealing with individuals and reaching the market directly through online channels. |
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Time Warner, Dodgers Strike Free VOD Deal
By By Linda Haugsted 8/14/2006, Multichannel News
As part of a deal with the Los Angeles Dodgers, Time Warner Cable will offer free video on demand of the baseball team’s archival footage along with new footage such as game highlights, charity events and press conferences. Content will be accessible to 2 million subscribers in Southern California |
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Traditional Agencies Courting Web Shops
by Wendy Davis, Monday, Aug 14, 2006 Online Media Daily
With clients pushing for interactivity, major advertising agencies are pursuing acquisition of web shops in order to gain necessary online capability in-house. |
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NPR: An Oft Unreported, But Formidable Airwaves Presence
Research Brief, Center for Media Research
According to a telephone study by Media Audit, the audience for National Public Radio has been growing steadily over the past 20 years and is now the 4th most popular format. |
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Sprint Nextel to Build $2.5 Billion Wireless Network
Internet Access Expected to Cover More Distance Than WiFi at Speeds Similar to DSL
By Arshad Mohammed, Washington Post Staff Writer, August 9, 2006
Sprint Nextel, a mobile phone provider based in Reston, Virginia, announced plans to build a network that will provide widespread wireless Internet access using WiMax. The news was released in a joint announcement with Intel, which will make the chips for wireless access, along with Motorola and Samsung, which will build the network infrastructure and devices that use the network. |
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by Wayne Friedman, Wednesday, Aug 9, 2006 9:25 AM ET
Copyright laws are continuously challenged by the development of new media technology that increases media consumption. Brian Wieser, vice president and director of industry analysis of Magna Global USA, wrote, "It's important, in light of the courts that take things literally these days, that copyright laws are updated. When there are new ways to get at information, laws will struggle to keep up." |
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AOL Takes Down Site With Users' Search Data
Personal Details Posted in 'Screw-Up'
By Ellen Nakashima, Washington Post Staff Writer, August 8, 2006
AOL admitted its mistake and apologized for posting keyword search information about hundreds of thousands of subscribers on a website for use by researchers that ended up available to the public. Although users were identified only by number, privacy experts fear search information could help reveal a user’s identity. |
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by Tom Hespos, Aug 8, 2006, Online Spin
Writer Tom Hespos, President of Underscore Marketing, urges rich media users to break away from the frequent lack of originality in the industry that results from thinking rich media must adhere to rigid guidelines. |
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Past Issues of the
IWA Webcasters Wire
News from Across the Pond
IWA-Europe/UK-Webcasting
IWA Europe - Meeting Changed to September 21
The IWA is back in Europe and ready to support the momentum of the industry happening there. Join past and future European members of the IWA at a special meeting to be held in London on September 21.
Date: Thursday, Sept 21st, 2006
Time: 6pm
Location: The Cube and Star, Hoxton Square, London, N1
Entry is free to members and invited guests.
Free wireless Internet @ 20Mbps.
Interested in helping our IWA organization as part of our leadership structure?
WE’D LOVE TO HAVE YOU! We have chairman and member vacancies in all of the committees, below. Please contact us via e-mail.
- Membership Committee
- Technology and Standards Committe
- Industry Policy and Best Practices Committee
- Legislative Committee
- A whole bunch of other committees we haven’t figured out yet…got any suggestions?
August 2006 Industry Events
August 25, 2006 - Special IWA Webcast Event: "Webcasting For Rookies"
The
IWA is producing an updated edition of one of the most popular webcast series from past years. The "Webcasting for Rookies" webcast will feature guest speakers and presentations from throughout the industry on a wide range of topics important to anyone streaming audio or video online. The webcast will be open to all and IWA Members are invited to be a part of the event content. Keep an eye on the IWA website for more information and an event agenda coming soon. For more information, contact the IWA at info@webcasters.org.
September 29, 2006 - Special IWA Webcast Event: "Understanding the Investment Potential of the Webcasting Sector"
Check out www.webcasters.org for the most recent upcoming industry events!
COOL SITES
Just for Fun – musical animation
Pipedream is a very cool 3.5-minute animation. And the site features other musical animations.
STATISTICAL REPORTS
B2B Media and Trade Shows Most Important to Executives
August 3, 2006, Center for Media Research
Harris Interactive reports that in a study of businesses with sales of $5 billion or more per year, the executives placed high value on B2B media, including websites, and trade shows.
The website gives a brief report on the study as well as a link to more information. |
News Continued...
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Just An Online Minute... Loggin' Time
by Tobi Elkin, Aug 4, 2006, Media Post
According to a study by Forrester Research on adoption of consumer technology, Gen-Y (people aged 18 – 28) spend 28 percent more time online than their Gen-X elders (age 27-40) and twice as much time online as Baby Boomers (age 51 – 61). This group is more likely than Gen –X to conduct social activities online, read blogs, and send instant messages. They also do more research and shopping online |
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Market for Online Video To Increase 10-fold By 2010
by Erik Sass, Aug 3, 2006 Media Daily News
According to a report by In-Stat, online video content will increase tenfold by 2010. However that growth is likely to trigger attacks by broadcast and Pay TV, resulting in slower growth. |
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The Art Of The Pitch
By Rachel Rosmarin, Aug 3, 2006, Forbes.com
This article describes the AlwaysOn Summit that took place at Stanford University at which 50 entrepreneurs had the opportunity to give six-minute presentations to 100 venture capitalists. The article goes on to give general advice on how to describe your company or product in a way that gets the attention of venture capitalists, something all entrepreneurs can use whether pitching to investors or clients.
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Weatherbug Adds Streaming Video
by Shankar Gupta, Aug 1, 2006, Online Media Daily
The online weather site, Weatherbug, is beta testing daily streaming video weather coverage, customized to zip codes. A feature of the site will be a section where viewers can post clips of weather related user-shot video. |
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Video Vertigo: Tackling the Nuts and Bolts
by Adam Gerber, August 2006 issue, Media
The writer gives a quick tutorial for the uninitiated media buyer on some key issues involving digital media such as encoding rates, delivery formats, video stream quality and downloadable content, value added communications, and establishing standards for measurable success. |
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Broadband Subscriptions Soar 33%
By Wendy Davis, July 27, 2006 Online Media Daily
According to a Federal Communications Commission report by the end of 2005 broadband connections in the United States increased 33 percent over the previous year for a total of 50.2 million homes and businesses connected. Fifty one percent of the broadband lines were by cable modem and 41 percent by DSL but the growth of DSL was faster than for cable modem use. The remaining 10 percent were connected via optical carrier, satellite, wireless and electric power lines. |
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