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Column: The Biz -- People Who Need People
by Jim Meskauskas, January 2007 issue, Media
The columnist, vice president and director of online media at Omnicom Group's Icon International, shares his strategy for attracting, developing and retaining the human resources required to succeed in the media industry. |
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YouTubers to get ad money share
By Tim Weber, BBC News website, Jan 27, 2007
YouTube is working on a mechanism to share ad revenue with people who upload video if they own full copyright to the content. YouTube has negotiated revenue sharing deals with large media groups since its takeover by Google. |
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Counting Down To the Digital Deadline
by Rob Pegoraro, Jan. 21, 2007, The Washington Post
The author explains some of the equipment options available for continued reception when television switches from analog to digital in two years. |
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Private Equity Transforms Media Biz, '06 Set Record
by Erik Sass, Jan 15, 2007, Media Daily News
Last year was a record breaker for acquisitions and investments in media businesses but unlike the 2000 bubble when anything related to the internet attracted capital, investors are now seeking solid companies with a proven business model. |
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A New Year With New Media Opportunities
by Michael Drexler, Jan 15, 2007, Media Daily News
The author, founder of Drexler Geller Associates, an executive-search firm specializing in advertising and media, predicts that in ten years the internet will lead all media in advertising. |
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Gates' CES Keynote Aims at 'Connected Experience
By Rob Pegoraro & Yuki Noguchi, Jan 8, 2007, Washington Post
At the Consumer Electronics Show in Las Vegas, Bill Gates, Chairman and Chief Software Architect of Microsoft, spoke to a standing room only crowd about new technology that can link personal computers, stereos, TVs and cell phones. He also demonstrated features of the soon to be released Windows Vista operating system and other new software. |
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The Tech World's Week of Buzz
Gadget Makers Hit Annual Shows, Seeking Hot-Product Status
By Yuki Noguchi & Rob Pegoraro, Jan 8, 2007, Washington Post
Two Washington Post staff writers report on the start of Tech Week with two important annual tech industry trade shows -- the Consumer Electronics Show in Las Vegas and Macworld in San Francisco. |
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Immigrants a Driving Force Behind Start-Ups, Study Says
Tech Industry Clamors to Get More Visas for Foreign Workers
By Krissah Williams, Jan. 4, 2007, The Washington Post
According to recently released study, about 25% of technology and engineering start up companies had at least one foreign born founder, mostly from India and China. The technology industry has been lobbying Congress to allow more H-1B visas for temporary workers in hard to fill specialty occupations such as computer programming and systems analysis. |
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Some Fun Facts About Internet TV Usage by Cory Treffiletti, Jan 3, 2007, Online Spin,
Media Post Regarding internet TV, the focus is switching from user-generated content to the television. In 2007 the author expects to see small and large television studios to make more use of the online media evolution with more original programming being created for the web and distributed via the web. Some interesting statistics about internet TV use are included. |
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The Social Media Industry In 2007 by Joe Marchese, Jan 2, 2007, Online Spin,
Media PostThe author, an independent consultant on the future of new media advertising strategies and technology development, proposes New Year’s resolutions for AOL, MySpace, Google, and the social network industry as a whole. |
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Just An Online Minute... AT&T Supports Net Neutrality by Wendy Davis, Jan 2, 2007,
Media Post AT&T has agreed to abide by the principles of net neutrality for the next two years. Other telecoms may do the same in order to remain competitive. While some legislators say that net neutrality legislation is not needed because existing laws provide the same protection, a new Congress may be more favorable to passing neutrality laws that prevent discrimination by providers. |
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Firms Take a Cue From YouTube Companies Use Online Video to Reduce Costs,
Communicate With StaffBy Bobby White, Jan 2, 2007, The Wall Street JournalCorporations such as Monsanto, Sun Microsystems, Cisco Systems and Wall Mart are finding online video valuable for public relations and to communicate with staff, stock holders and customers. Some of these companies rely on content delivery networks like Akamai Technologies and Limelight to reduce delays. Other entities that have expressed interest in online video include the military to distribute information to remote troops and educational institutions to offer classes on demand. |
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A Prediction Junkie's Guide To 2007
by David Berkowitz, Tuesday, Jan 2, 2007, Search Insider
The author, Director of Strategic Planning at 360i, predicts eight trends for 2007: 1) Health Search Revitalizes the Vertical Boom; 2) It's another lukewarm year for mobile search; 3) Google strikes cable and radio partnerships; 4) Video shows signs of growing pains; 5) Video tagging and hotspotting will change how people find and consume online video; 6) Image search will wow you; 7) It's the year of the tag; 8) Online data storage ups the ante: 100 gigabytes free. |
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The Next Frontier: Creative
Ideas at a Premium
by Lane Schermer, December 2006 issue, OMMA
Software is becoming more advanced and consumers demand more from the online experience, signaling online creatives people to resurrect a concept from the past. According to Ryan Fey, principal of Los Angeles-based entertainment marketing firm Omelet. "The new trend is going back to an old trend: solid ideas that make good stories. Regardless of the medium, the idea has to be first, the idea has to lead the charge." John Boiler, cofounder and creative director of 72andSunny, an advertising and branding agency, says, it's up to advertisers themselves to "create great content and great ideas. The onus is on us to make people excited to check out more." Those and other gems in this article apply to any online creative endeavor that needs to attract an audience, not just advertising.. |
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The Next Frontier: Online Video
It's Video, Not TV
by Lynn Russo, December 2006 issue, OMMA
With the proliferation of social media, consumers are in control and online video has become part of the advertising agency’s strategy. Social media and online video will reshape the rest of this decade," says Mark Kingdon, CEO of Organic. "But we're still in the very early stages of brands figuring out how best to get consumer engagement.” |
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The Next Frontier: Social Networking
Getting Integrated
by Lane Schermer, December 2006 issue, OMMA
"Social networking is plainly the future of media," says Greg Tseng, co-founder and CEO of San Francisco-based Tagged.com. Online social networks (OSNs), he says, are like MTV, poised to evolve from "a crazy idea to a global brand. They're not going away." Online Social Networks are in the early stages of developing revenue generating models. |
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The Next Frontier: The New Next
by Jack Feuer, December 2006 issue, OMMA
Media execs and experts predict several trends in online media during the next year such as: convergence of a plethora of different platforms; social networking will mature; and increase in metrics. |
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Media groups aim to ring up sales to mobiles
By Aline van Duyn and Paul Taylor , Dec 26, 2006, FT.com Financial Times
Media companies plan to cash in on the booming mobile phone market by offering content and services but there are a number of issues to be resolved such as the growing contest between media groups and mobile phone carriers over which sector will control the consumer relationship and will revenue be generated by subscription services or by advertising. |
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Are Traditional Media Companies Lining Up To Buy AOL, Yahoo? Wall Street's Abuzzby Joe Mandese, Dec 22, 2006, Media Daily News
The latest Wall Street speculation is about the possibility of acquisition of big online portals like AOL or Yahoo by major traditional media companies. A report released by the equity research team at Merrill Lynch stated, "We believe there are several trends that could push either AOL or Yahoo! Towards a major transaction, with each other or with another competitor," |
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When the Best And Brightest Are No More
By George Simpson, Dec. 22, 2006, Online Media Daily
There are two kinds of corporate superstars -- the people who make news and the people in the background who quietly get things done. Citing an industry saying that in the media business the most important asset goes down the elevator each night author comments on what happens in a company when superstars leave. |
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FCC Vote A Victory For Phone Companies
TV Service Rule Hurts Cable Firms
By Alan Sipress, Washington Post, Dec. 21, 2006
The phone and cable industries have been battling over control of video, voice and internet distribution control and the Federal Communications Commission favored the telecoms when it approved a rule that helps them move into cable TV markets. The FCC measure also affects broadband internet access by encouraging telephone companies to continue building fiber-optic networks. |
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Talent In An 'Open Source' Media WorldBy Dave Morgan, Dec. 21 2006,
Online SpinAs the media world undergoes transformation what will happen to the people, the creative and technical talent, in the media industry. The author, Chairman of Tacoda, predicts that the shift to digital media will lead to greater appreciation and valuation of talent. With offline media, capital intensive equipment is the price of admission to join the industry but in the digital space hiring and retaining good talent -- those who create content and sell ads, for instance -- will be seen as critical to success. |
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Web-wise, expect '07 to get even rosier
Forecasters see another year of strong growth
By Heidi Dawley, Dec. 19, 2006, Media Life
Internet advertising spending is expected to grow faster than all other media. According to Jonathan Barnard, head of publications at ZenithOptimedia, “Internet advertising has been growing ahead of expectations just about everywhere, despite the fact that the expectations are very high,” Statistics are included for: top 25 parent companies; top 25 brands; top 25 advertisers; top advertising sites; and average use. |
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Imbalance in Net Speeds Impedes Sharing
by Anick Jesdanun, The Associated Press via The Washington Post, Dec. 18, 2006
Uploading digital media is 10 to 15 times slower than downloading and that imbalance gets in the way of sharing. "The system is a hangover of the old mass media days," said Paul Saffo, a technology analyst in Palo Alto, Calif. "Some consumers are uploading a tremendous amount of information and that's the thing the establishment just doesn't get. |
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Past Issues of the
IWA Webcasters Wire
Interested in helping our IWA organization as part of our leadership structure?
WE’D LOVE TO HAVE YOU! We have chairman and member vacancies in all of the committees, below. Please contact us via e-mail.
- Membership Committee
- Technology and Standards Committe
- Industry Policy and Best Practices Committee
- Legislative Committee
- A whole bunch of other committees we haven’t figured out yet…got any suggestions?
Media Summit New York
New York, NY, McGraw-Hill Building February 7 - 8, 2007
The 2007, Media Summit New York is the Premier International Conference on Motion Pictures, Television, Cable & Satellite, Broadband, Wireless, Publishing, Radio, Magazines, News & Print Media, Advertising and Marketing
We Media Miami, Presented by iFOCOS
Coral Gables, Florida -
Storer Auditorium, University of Miami
Feb 7-9, 2007
In Miami, the conference will focus on two connected themes: Community: How can media and communications in a multitude of forms, produced or influenced by an ever-expanding multitude of sources, serve and strengthen the communities where people live? Investment: In a shifting communications marketplace, how will investors, public and private funders or new formulations of social entrepreneurship pay for and sustain the civic enterprises of news and information?
RAB'07! The Radio Advertising Bureau (RAB)
Dallas, Texas – Hyatt Regency-Reunion Feb 8 – 11, 2007
The Radio Advertising Bureau (RAB), sponsor of the RAB'07 – Management Leadership Conference, represents nearly 7,000 member radio stations, broadcast groups, radio networks, station representatives and associated industry organizations from all fifty states and thirty-three foreign countries. RAB works to increase and expand the radio industry's share of advertising revenue by designing, developing and implementing appropriate marketing programs, research, sales tools and training activities. RAB'07 ... it’s the
learning experience of a lifetime!
AAAA Media Conference & Tradeshow
Las Vegas, Nevada
Feb 28 - March 2, 2007
Themed “Communications Leadership: Increasing the Odds for Success,” the Conference features more than 50 speakers, and the Tradeshow features 116 exhibitors.
Video on the Net
San Jose, CA
March 19-22, 2007
2007 is the year of Internet-driven TV, film and broadcasting. In 2006 we saw $4.1 billion in online ad spending, and a record $1.6 billion purchase of YouTube. Media networks are changing on all fronts, from content acquisition, to distribution models, to new ways of building revenue. Video on the net is a vibrant landscape, and we want you to be part of the discussion! Be a part of the premier conference to meet, explore, and make decisions about how this change impacts your world, listen to these new media disruptors and their new breed of Internet TV and film.
NAB 2007
Las Vegas, Nevada
April 16 - 19, 2007
Whether you’re making the transition to HD; looking to invest in new technologies like IPTV and mobile video; seeking new tools to create content and build revenue streams; or just trying to stay ahead of the competition, NAB2007 is your essential destination.
International World Wide Web Conference
Banff, Alberta, Canada
May 8 - 12 2007
The World Wide Web Conference is the global event that brings together the key innovators, decision-makers, technologists, businesses, and standards bodies shaping the Web.
ISPCON Spring 2007
The Internet Industry Event
Orlando, Florida
May 23 - 25, 2007
You'll Learn from Your Peers
Continuing in the path of previous ISPCON conferences, the most important thing to remember is that this is primarily a peer-to-peer educational forum. The Spring ISPCON event will center on WHAT'S HOT in the Internet Industry and the success stories of those who are. The majority of selected sessions will include case studies and real world, operating knowledge and experiences.
Streaming Media East
New York, NY May 14 - 16, 2007
Streaming Media East is the only show that covers both the business of video on the net and the technology of streaming, downloading, IPTV and mobile video delivery. Covering both b2b and b2c business and technology issues in the enterprise, advertising, media and entertainment, broadcast and education markets, Streaming Media East is about more than just streaming!
Supernova 2007
San Francisco, CA
June 20-22, 2007
Challenge your insights and predictions for the connected future with some of the top technology and business influencers, leading investors, visionary entrepreneurs, and provocative thinkers debating the major emerging trends in computing, communications, and media.
Web Video Summit 2007
San Jose, CA
June 27 - 28, 2007
The WEB VIDEO SUMMIT is designed to be the hub of the Video Internet. It will bring the new pioneers of this exploding industry to explain what you need to know about shooting, editing, encoding, distributing and promoting internet video.
The 3rd Annual Podcast & New Media Expo
Ontario, CA Sept 28 - 30, 2007
Capture. Edit. Create. Distribute. Monetize. Repeat. This is the place to learn!
The 3rd Annual Podcast & New Media Expo is a "prosumer" and corporate event that brings together influential audio and video podcasters, digital media creators, and bloggers to cover the complete range of creation techniques, business objectives and future trends.
Check out www.webcasters.org for the most recent upcoming industry events!
COOL SITE
Playing guitar with
MR. Fastfinger
Interactive animation site allows the viewer to control the guitar music.
STATISTICAL REPORTS
New Media Keeps the Mobile Nomadic Consumer "Connected"
December 20, 2006, Center for Media Research
BIGresearch's Simultaneous Media Studies compares growth of various new media usage compared to traditional media |
Radio Revenue Up 6% in October
December 14, 2006, Center for Media Research
Total radio revenue increased 6% in October compared to the same time last year and national advertising revenue increased 14% in 2006 year to date compared with the same 2005 time frame. Statistics are also given for different market segments. |
News Continued...
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Listen Up: Companies Should Heed Word Of Mouth, Then Spread It
by Tom Siebert, Dec 14, 2006,
Media Daily News The reporter reports on insights shared at the “Learning to Listen” panel at the Word of Mouth Summit & Research Symposium held in Washington DC. |
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The User-Generated Solution
by Cory Treffiletti, Dec 13, 2006, Online Spin
User-generated content created the biggest buzz this year and this reporter shares an idea of how to use UGC as a marketing tool and take advantage of the low cost. |
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New-media inroads too risky to bypass
By Diane Mermigas, Dec. 12, 2006,
Hollywood ReporterRisk avoidance can be deadly to an enterprise, particularly one in new media. In an interview media executive Ross Levinsohn said, "In the Internet, more than any other media business, it's all about risk-taking. And when you kill that spirit, you lose your strategic focus, and that can lead to product degradation and the inability to attract the best minds." The article goes on to say that when companies play safe, competitors spring up to grab market share. |
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Sirius Sees Benefits in Potential Merger With XM
by Chris Kirkham, Washington Post, December 8, 2006
Statements by executives at Sirius Satellite Radio about a possible merger with XM Satellite Radio boosted stock prices for both companies. However such a merger might raise antitrust concern at the Federal Communications Commission and the Justice Department. |
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Reuters Partners With Yahoo For Citizen Media Site by Tom Siebert, Dec 6, 2006,
Media Daily News Reuters and Yahoo launched a joint venture, “You Witness News”, where amateur photo journalists can submit photos and videos of newsworthy events. The best will be displayed on the online site with written coverage. |
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Handicapping The Online Video Horse Raceby Joe Marchese, Dec 5, 2006,
Online Spin With so much content and destinations for online video, how can the market support them all? It’s going to be a race to see which sites win and the factors to consider are interface, content and monetization. The writer, a new media consultant / entrepreneur, explains each factor and gives odds on the major contenders. |
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The New Dot-Economy
Plummeting Costs Give Rise to a Wave of Internet Entrepreneurs
by Alan Sipress, Washington Post, December 5, 2006
Technology costs that were once prohibitive to many entrepreneurs are now very affordable, spawning a new wave of internet-based start ups. According to Ram Shriram, a venture capitalist and an original board member of Google."The threshold for starting a young Internet business has never been lower." |
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Piracy Concerns Keep Advertisers Off Video-Sharing Sites
by Shankar Gupta, Dec 5, 2006, Online Media Daily
Many advertisers are avoiding some of the video sharing sites because of the issue of copyright infringement and are attracted to sites that have tight control to avoid posting pirated content. |
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The Department: Embracing Fuzziness
by Lisa Seward, December 2006 issue, Media Magazine
Media professionals need to accept the fact that strictly following plans may not be the best strategy because next-generation media may lack guiding ‘rules’. Therefore the most creative policy may be to embrace “fuzziness” and adapt to changing trends. |
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