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The IWA Welcomes New Member Stream The World
Stream The World specializes in the development of rich Internet media streaming technologies. Their research and development teams are dedicated to simplifying web audio and video broadcasting for both the content provider and its visitors. Stream The World’s mission is to make webcasting as easy and enjoyable as possible.
The company proposes a simple turnkey solution for content providers, along with a ‘no software or no plug-in’ approach for users. In early 2005, after two years of excessive beta testing, Stream The World introduced its innovative and proprietary audio streaming technology, which operates transparently behind Macromedia’s Flash Player(TM). Since then the company has continued to experience rapid growth, becoming the #1 choice for an ever expanding clientele, mostly made up of professional radio broadcasting corporations.
For more information about Stream The World, click here.
Streaming Media East 2006 Sees Significant Growth in Attendance Over 2005
The streaming media industry is alive and well and growing, if the success of Streaming Media East 2006 is any indication. StreamingMedia.com reported growth in attendance to this year's conference of over 20% over last year. Conference sessions covered issues ranging from practical applications of various streaming technologies and best practices for webcasting to an increasing number of revenue models for selling advertising in streaming media.
The expo hall was full, as well, with many industry leaders showcasing their products and services along with a significant number of newcomers to the industry. While there was no shortage of enterprise solutions on display, one noticable development was the increase in the number of companies focusing on content creation and monetization of that content.
Several IWA board members were on hand for the show, and many prospective members were given information about becoming members. Members and prospective members also had a great chance to meet each other and network together at a cocktail reception hosted by member company TV Worldwide.
In case you missed it, a webcast archive of several key speeches and sessions is available here.
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ChannelBlast Debuts New Broadband Programs
by Shankar Gupta, June 28, 2006 Online Media Daily
Channel Blast, a broadband video network, is launching ad-sponsored interactive live streamed video programs that will allow visitors to interact via chat rooms and webcams. Examples include a weekly news show to which viewers can add their opinions and a music program featuring live bands with a chat room feature. Programs will also be available on demand. |
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No Neutral Ground in This Internet Battle
By Jeffrey H. Birnbaum, June 26, 2006, WashingtonPost.com
After the barrage of contradictory advertising about net neutrality this article can help clear up the confusion. Mr. Birnhaum defines net neutrality from the viewpoint of different stakeholders in the controversy. |
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Broadband Penetration Balloons
by Wendy Davis, June 23, 2006 Online Media Daily
According to the Nelson ratings 73 percent of web users, 102.5 million, now have high speed connection as compared to 57 percent a year ago. In addition, Price Watershouse Coopers reports that the online ad market is predicted to grow 15 percent per year. |
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Game Mechanics Applied to Marketing And Brands
by Max Kalehoff, Friday, Jun 23, 2006, Online Spin
The reporter shares insights gained at the Supernova 2006 Conference of business government and technology leaders about applying gaming mechanics to marketing. Successful games work by tapping into people’s basic psychology to engage them and hold their attention and the same techniques can be used in marketing and branding. |
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Gestalt: Getting to the Essence
by Christopher M. Schroeder, June 2006 issue , Media
The author, a product developer, says “Everything has a core essence, or so Marcus Aurelius once suggested. Understand this essence and you can understand the people and world around you.” His advice is appropriate to anyone selling a product or service. For example he says to ask yourself if it will provide a benefit to the customer and if it can be delivered more cost effectively. |
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Flash cashing in on growth of Web video
By John Boudreau, Mercury News, June 18 2006
Adobe system acquired Macromedia, the creator of Flash, adding to its suite of Image Management software, well know among creative professionals. And with its ownership of Flash, Adobe has joined the ranks of backstage players in Hollywood. Flash web site development software brings prime entertainment to the PC screen via the internet. Paul Palumbo, research director for Accustream iMedia Research says that Flash has 19 percent of the market and that ``Flash is going to be dominant,'' Palumbo said. ``You can embed this into the Web page and it's instantly `on.' It's a seamless process. It has tremendous visibility and adoption among the creative agencies and artists.'' Find out in this article what role strategy played in the fast growth of Flash. |
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Channeling the Internet
Cable's 500 outlets could be thousands more when online
By ELY PORTILLO Knight Ridder Newspapers
Media experts predict that broadcasting television over the internet will allow a huge variety of niche market programming such as amateur athletics or independent films that can be viewed on demand using PCs, IPods, TVs even cell phones. With the equipment and the broadband connection already available to about 49 million Americans, the industry is poised for takeoff. |
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CDT Calls for ‘Net Neutrality Protections
By Wendy Davis, June 21, 2006, Onlne Media Daily
The advocacy group, Center for Democracy and Technology, is urging the US Senate to ensure “net neutrality” by passing legislation that prohibits discrimination against content providers and web publishers by internet service providers. In this ongoing controversy, CDT wants the Senate to protect the accessibility of the internet by proscribing blocked access or different rates as a means to control internet content. The Senate is now considering a telecom reform bill passed by the House of Representatives two weeks ago in which a net neutrality provision was rejected. |
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U.S. Joins Industry in Piracy War Nations Pressed On Copyrights
By Frank Ahrens Washington Post Staff Writer, Washingtonpost.com, June 15, 2006
The entertainment industry has a new ally in the fight against piracy of movies, music and other content. The US government will use the threat of trade barriers to put pressure onforeign governments to crack down on copyright infringement over the internet. |
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Small Companies Turn To WOM
by Shankar Gupta, Online Media Daily, June 14, 2006
With less money to spend, smaller companies use a hands-on approach to word of mouth advertising, according to a Jupiter Research report, by leveraging free tools such as blogs and message boards. |
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Four Ways to Improve Your Online Video Ads
by Chris Young, Jun 12, 2006, Online Video Insider
This article discusses methods for improving the user experience with online streaming advertising and increasing their time of involvement by including interactive features, and other advice. |
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Net Neutrality Supporters Vow To Press Fight In Senate
by Wendy Davis, June 12, Online Media Daily
Savetheinternet.com, a group advocating net neutrality, vowed to continue their efforts after Congress nixed the inclusion of network neutrality enforcement in the Communications Opportunity, Promotion and Enhancement Act. |
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All Web sites are alike
Egalitarianism is the underappreciated watchword of new media. That will eventually cause wholesale changes across the industry.
By David Kirkpatrick, FORTUNE senior editor on CNN Money, June 9, 2006
Because all web sites can do the same things – host text, audio and video – the Web is a level playing field. The quality and relevance of content will determine audience attention to a site, not who is the host of the site. This may impact advertising providers as brands can advertise on their own site where they provide content that viewers want. |
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House rejects Net neutrality rules
By Declan McCullagh Staff Writer, CNET News.com June 8, 2006
The US House of Representatives rejected the net neutrality provisions that would have codified regulations requireing internet providers from to treat all internet sites equally. |
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Craigslist is being blocked by Cox Interactive - is this a net neutrality issue?
Is this what the loss of net neutrality will bring?
By Tom Foremski for Silicon Valley Watcher June 6, 2006
This article gives arguments, pro and con, about whether or not Cox is blocking Craigslist to kill competition to its own profitable classified ad system. And is this a good example of why net neutrality should be protected? |
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YouTube channeling its users
By Andrew Wallenstein, June 5, 2006, Reuters
YouTube, a popular video search site has reconfigured its web site to allow members to become their own channels and aggregate their own programming or offer a collection of programs from other sources. This and other features were created in response to similar features now offered by YouTube’s competitor, Yahoo. |
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Just An Online Minute... MySpace Music Mania
by Tobi Elkin, Thursday, Jun 1, 2006 Media Post Publications
According to Jupiter Research, the MySpace Music channel outperforms other online music venues including Yahoo Music, AOL Music, and MTV.com. Jupiter also reports that 53% of consumers discover music through videos and 87% though radio but the community features of MySpace through word of mouth. |
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Pew: Creating Content No Longer 'Elite' Endeavor
by Wendy Davis, May 30, 2006 , Online Media Daily
The Pew Internet & American Life Project reports that content creation, once done only by early adopters, has become mainstream, due largely to the increased availability of broadband connection. |
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Home Broadband Adoption Surges 40%
by Wendy Davis, Tuesday, May 30, 2006 Online Media Daily
According to a report by Pew Internet & American Life Project, 84 million Americans are now using broadband at home, an increase of 40% over the previous year. The article also gives a breakdown of broadband usage by demographic groups. |
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Video Consumption Up Heavily: comScore
By Zachary Rodgers | May 24, 2006 on ClickZ News
Internet video viewing has grown tremendously across all demographics, increasing 18% from October of last year to March 2006, drawn from comScore’s new Video Metrix service. |
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Should the Net Be Neutral?
Wall Street Journal Online, May 24, 2006
Net neutrality is debated by Craig Newmark, founder and chairman of Craigslist, a classified-listings Web site and Michael McCurry, a partner at Public Strategies Washington Inc., a government relations and lobbying firm. |
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EMarketer: 88% Of U.S. Households To Have Broadband By 2010
By Shankar Gupta, May 19, 2006, Online Media Daily
According to reports by eMarketer, 88% of American households will have broadband access by 2010 compared to 59% in 2005. These and other useful statistics are reported in this article. |
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Hardware firms oppose Net neutrality laws
By Declan McCullagh Staff Writer, CNET News.com, May 17, 2006
Some of the largest computer hardware makers let Congress know they are strongly against any new legislation that mandates net neutrality, the proposed law that would prevent broadband providers from discriminatory pricing practices. |
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Past Issues of the
IWA Webcasters Wire
April 2006
May 2006
Interested in helping our IWA organization as part of our leadership structure?
WE’D LOVE TO HAVE YOU! We have chairman and member vacancies in all of the committees, below. Please contact us via e-mail.
- Membership Committee
- Technology and Standards Committe
- Industry Policy and Best Practices Committee
- Legislative Committee
- A whole bunch of other committees we haven’t figured out yet…got any suggestions?
July 2006 Industry Events
Assess technologies and business models for mobile video and broadcasting (in English)
July 4 - 6 - Berlin, Germany - Maritim Hotel Berlin
27th annual National Educational Computing Conference
July 5–7, 2006 - San Diego, California - San Diego Convention Center Audio
Visual Innovations University 2006, accredited seminars, Expo
July 12 - 13, 2006 - Wesley Chapel, Florida - 5700 Saddlebrook Way
Check out www.webcasters.org for the most recent upcoming industry events!
COOL SITES
Digital Planet
Welcome to Digital Planet, the weekly BBC World Service programme presented by Gareth Mitchell which reports on technology stories from around the globe.
STATISTICAL REPORTS
Household Income a Factor in Choice Between Cable and DSL
May 31, 2006 – Leichtman Research Group, Inc.
This Harris poll shows the growth in the percentage of Americans that use the internet, with statistics in tabular form that show the trends since 1995 for use both at work and at home. It includes profiles of internet users by age, sex, ethnicity, education and household income.
comScore Networks Launches Online Video Metrix Service; Reach of Online Video Increases 18 Percent in the last Six Months
May 23, 2006, comScore Networks press release provides several key statistics
A Record Quarter for Both DSL and Cable Broadband
May 15, 2006 – Leichtman Research Group, Inc.
42.8 Million Subscribe to Broadband From Top Cable and DSL Providers
March 2, 2006 – Leichtman Research Group, Inc.
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