It's been exceptionally busy fall for the association! As a result, we were a little late getting the November newsletter out, but as they say, "Better late than never!"
New IWA Members!
The IWA welcomed a slew of new members to the associataion following the Streaming Media West show in San Jose last month:
Ashutosh Dutta - Ashutosh Dutta is a Senior Research Scientist in Telcordia Technologies, NJ. Prior to joining Telcordia, Ashutosh was director of Central Research Facilities at Columbia University. His research interests include Mobile Internet and Streaming Multimedia. Ashutosh has authored 50 papers and is a senior member for IEEE and ACM.
CouryGraph Productions - Award winning CouryGraph Productions Is involved in all facets of streaming media technology. Realizing it is essential to know where we came from to know where technology is going, CouryGraph s a major sponsor of The Southwest Museum of Engineering, Communications and Computation (www.smecc.org) In addition, CouryGraph provides encouragement and support of activities and initiatives regarding independent Internet broadcasting and applaud the work of community journalists.
Merck & Co., Inc. - The leading pharmaceutical company has joined the IWA through their growing creative services department who handles all their webcasting worldwide.
Network Foundation Technologies - Network Foundation Technologies (NFT) has developed a new kind of streaming media technology. One that harnesses the power of distributed computing to bring the economics of traditional broadcasting to the world of online webcasting. NFT delivers audio and video content providers, both large and small, new opportunities to reach large audiences at a fraction of the cost of traditional webcasting solutions.
That's not all. We're currently processing memberships from a half dozen more companies we'll announce in the upcoming December newsletter. Please welcome these new members to our association as we continue to grow and find new ways to serve our members and industry.
Government Video & Technology Expo
If you missed the email announcements, the IWA will be at the Government Video & Technology Expo in Washington D.C. Dec. 5-7. If you haven't registered and would like to go, contact the IWA right away for a25% discount for IWA members off conference registration. This event will feature some great speakers and a who's who among government vendors and buyers. Other IWA member companies such as NewTek and VBrick Systems are exhibiting, as well, so be sure to stop by to our booths to say hello!
FREE Internet Radio Legal Guides Available Now!
A big "thank you" to David Oxenford and the law firm of Davis Wright Tremaine for making available to vital legal guides for Internet radio stations. These two guides are now available on the IWA website and deal with some of the important issues that all Internet radio stations need to be aware of in terms of copyright royalty compliance and reporting requirements. Visit the link on the IWA website, or CLICK HERE to access these important guides.
As always, if you have a question about the IWA, becoming a member of the association, upcoming events or anything else related to webcasting, we'd love to hear from you. Just email is at info@webcasters.org.
Sincerely,
Kevin Shively
Executive Director
|
  |
|
| > |
The IRTS summer fellowship is held in New York NY, June 4 – Aug. 3. The Summer Fellowship Program, the most notable student out-reach effort of IRTS, teaches up-and-coming communicators the realities of the business world through an all-expense-paid fellowship, which includes practical experience and career-planning advice. A select number of college Juniors, Seniors and Graduate students are chosen from over 800 applicants across the country to attend the Summer Fellowship Program. The program lasts a total of nine weeks from June 4 to August 3. The Summer Fellows begin with an extensive one-week orientation to broadcasting, cable, advertising, and new media. |
| > |
by Wayne Friedman, Nov 28, 2006, Media Daily News
MTV plans to expand its online presence with 20 super-niche broadband channels. According to Van Toffler, president of MTV Networks' Music & Logo Group, "Just as MTV networks blazed new territory by establishing linear cable networks built around specific interests and lifestyles, we are now developing new online experiences around niche topics that resonate with our current audiences, as well as those subversive web surfers." |
| > |
by Scott Brown, Nov 27, 2006, Online Video Insider
Switched Broadcast is a new technology that expands bandwidth by delivering one channel at a time to digital set-top boxes and televisions instead of hundreds of channels. This frees up precious bandwidth for providers and is a more efficient way to delivery digital streams. |
| > |
What Podcasting Revolution?
More people are downloading audio feeds, but few do it regularly, according to a new report from the Pew Internet & American Life Project
by Catherine Holahan, Nov. 27, 2006, BusinessWeek.com
A poll of 3,000 adults revealed that about 12% of internet users have downloaded podcasts for later listening, up from 7% earlier this year. However most users are sampling programming, not becoming regular subscribers. |
| > |
Streaming Media West Show Highlights Online Video Growth
Conference "Buzz" Focused on User-Generated Content and Video Adoption in the Enterprise
Tuesday November 21, Streaming Media press release in Yahoo
A hot topic at Streaming Media West Conference & Exhibition, October 31 to November 2 in San Jose, California was the popularity of user generated video and how to monetize the new trend. |
| > |
Clear Channel Sale to End Era
by Frank Ahrens, Nov. 17, 2006, The Washington Post
Radio industry giant, Clear Channel Communications, agreed to sell the company for $26.7 billion including assumption of an $8 million debt to a consortium of private equity firms led by Bain Capital Partners and Thomas H. Lee Partners , |
| > |
by Deb Levin, Nov 16, 2006, Online Publishing Insider Deb Levin, User Experience Manager at Refinery, a company that creates internet solutions, shares her expertise on designing user-friendly websites that attract visitors by meeting their needs and expectations. |
| > |
Madison Ave: Web Ads Perform Better For Direct Response Than Branding
by Mark Walsh, Nov 15, 2006, Online Media
Daily More than half of ad industry executives surveyed by the American Advertising Federation said that basing ads on consumer’s web surfing habits is the most effective targeting method. Find out what they said about other targeting methods as well as search, social networking, blogs, and more. |
| > |
Reuters Invests In Blog Syndication Firm
by Shankar Gupta, Nov 15, 2006, Online Media Daily
Reuters invested $7 million in Pluck, a social media firm that operates a blog syndication service. Reuters will also begin offering news and commentary from almost 3,000 blogs via Pluck’s service. "Pluck represents the next evolution in finding interesting information sources for our clients," said Reuters President Chris Ahearn. "The mainstream media can embrace the fact that a variety of blogs out there have compelling information that people can read." |
| > |
Online Ad Revenue Grows 33% In Q3
by Wendy Davis, Nov 15, 2006, Online Media Daily
According to a report issued by the Interactive Advertising Bureau, with Price Waterhouse Coopers, online advertising spending reached over 4 million dollars last quarter, a 33% increase over the same quarter last year. |
| > |
Tech politics: Friends up on Capitol Hill
From 'net neutrality' to foreign worker visas, the new Congress may be the most technology-friendly in history.
By Chris Taylor, Business 2.0 Magazine via CNN Money.com, Nov. 13, 2006
In this article by the senior editor of Business 2.0, read why the new Congress may be the most favorable to the IT industry and how that affects such issues as Net Neutrality, universal broadband access, H-1B visas for high-tech and professional workers, intellectual property, and privacy. |
| > |
by Chris Young, Nov 13, 2006, Online Video Insider
Chris Young, executive vice president-rich media at DoubleClick and CEO of Klipmart, shares savvy inside information about using online video and rich media. |
| > |
by Wendy Davis, Friday, Nov 10, 2006, Online Media Daily Google Video is facing a copyright lawsuit for $192,465 filed in France that claims infringement related to a documentary. Google said it removed the video as soon as it learned it’s release was not authorized. |
| > |
by Max Kalehoff, Nov 10, 2006, Online Spin
The author, VP of marketing for Nielsen BuzzMetrics, outlines ten new mega-trends that are transforming media and marketing, based on a presentation on consumer marketing measurement to communications professionals. |
| > |
Sorrell To Analog: It's Time To Read The Writing On The Blog
by Tom Siebert, Nov 10, 2006 , Media Daily News
During a panel discussion on “The Digital Media Revolution” Sir Martin Sorrell, CEO of holding company WPP, declared that traditional media companies need to be aware that profitability is moving from owners to consumers. The panel featured Media executives discussing such topics as the rapidly changing internet and the possibility of a new tech bubble. |
| > |
by Dave Morgan, Nov 9, 2006, Online Spin
The author, Chairman of Tacoda, admonishes the online advertising industry to be aware of public policy that affects their industry. However his advice applies to any industry, particularly media companies. He suggests companies: understand what is happening in Washington and how it impacts you; have a corporate point of view on policy issues; work with privacy and policy officers at clients and partners; and have a crisis plan to deal with bad news. |
| > |
by Mike May, Nov 9, 2006, Online Publishing Insider
As media companies acknowledge, content is king, the interactive scene has a whole King Kong family ready to overthrow the monarch, including: Consumers as King Kong, Distribution as King Kong, and Technology as King Kong. The media company that becomes the new King Kong will be the one that boosts return on investment with irresistible content, consumer interactivity, ratings, broad appeal and technology. |
| > |
By Andy McCue, Nov 7, Silicon.com via BusinessWeek.com
Increasing power usage by hardware and rising fuel costs could lead to higher energy costs for IT. According to Steve Prentice, VP and analyst at Gartner, "The time is rapidly approaching when CIOs and IT vendors will need to act fundamentally differently to meet business, societal and legislative demands for not just environmentally friendly but sustainable products and services." |
| > |
Nov. 7, 2006 eMarketer
Last year over half of the members of the American Association of Advertising Agencies predicted that internet video would show the greatest growth of the new media. This year eMarketer estimates that online advertising spending will reach $445 million and $ billion in 2010. This article includes easy to read bar graphs. |
| > |
by Marco Greenberg, Nov 6, 2006, Online Video Insider
Most corporations are not taking advantage of the new online video trends. Peter Himler of Flatiron Communications asks, "why aren't corporate communications folks embracing digital video to the degree that their marketing communications counterparts have?" Marco Greenberg, president of Reel Biography, a digital video branding shop, describes some corporate video applications. |
| > |
by Wendy Davis, Oct 30, 2006, Online Media Daily
Brightcove, an internet video company, plans to launch an online video marketplace where content owners can monetize video clips on the web through advertising. |
|
Past Issues of the
IWA Webcasters Wire
Interested in helping our IWA organization as part of our leadership structure?
WE’D LOVE TO HAVE YOU! We have chairman and member vacancies in all of the committees, below. Please contact us via e-mail.
- Membership Committee
- Technology and Standards Committe
- Industry Policy and Best Practices Committee
- Legislative Committee
- A whole bunch of other committees we haven’t figured out yet…got any suggestions?
Government Video Technology GV Expo
Washington DC, Dec 6-7, 2006 - Washington DC Convention Center
GVExpo is the largest, most focused event representing the exploding Government AV, Video & Multimedia $9.4 billion market. It's the meeting place for those who want to learn, look for the most cutting edge products and network with industry leaders.
More exhibitors than ever before, plus 7,000 of the most targeted, qualified Government buyers and decision-makers in the industry, mark the continued growth of the East Coast's largest AV, Video & Technology expo.
THE GLOBAL ENTERTAINMENT AND MEDIA SUMMIT
New York, NY – Times Square
Dec. 9 & 10, 2006
Panel discussions such as: Why the future of entertainment and media belongs to YOU! New Advertising and Sponsored New Media Business models How is citizens journalism changing the face of traditional media? Creating and utilizing effective subscription models. Applying new technologies to effectively promote and market your business. Video on Demand Room. How are we sustaining creative journalism? When is a writer a journalist and is there a difference? Utilizing co-development as a way of creating content What happens when public relations becomes part of the story? Impactful citizens media. New tools, new technologies: The creative think tank New media marketing: Creating sustainable teams Creating your own successful media company Overcoming the Obstacles The future is in your hands. New opportunities for exposure and distribution.
International Radio and Television Society Foundation, Holiday Casino Benefit
New York, NY, Dec. 11, 2006 - Waldorf Astoria Grand Ballroom
Word of Mouth Marketing Conference
Washington DC, Dec. 12-13, 2006 – The Ronald Reagan Building and International Trade Center
This conference is the place to learn to use viral buzz, blogs, word of mouth, social media, grassroots and other customer-centered marketing strategies. This year’s keynote by Ted Leonsis of AOL.
Digital Hollywood at CES
Las Vegas Convention Center
January 8-11, 2007
CES, with over 150,000 attendees, is the largest trade show in America covering the Consumer Electronics, Mobile, Games, Internet, Satellite, Broadband, Cable - all things Digital for the Digital Lifestyle.
Bill Gates returns to CES for his ninth pre-show keynote address. Under Gates' leadership, Microsoft has continually advanced and improved software technology. Other keynote addresses presented by: Garry Shapiro, President & CEO of Consumer Electronics Associations; Ed Zander, Chairman of the Board & CEO of Motorola; Robert Iger, President and CEO, The Walt Disney Company; Michael Dell, Founder and Chairman, Dell Inc; and Leslie Moonves, President and CEO, CBS Corp.
Media Summit New York
New York, NY, McGraw-Hill Building, February 7 - 8, 2007
The 2007, Media Summit New York is the Premier International Conference on Motion Pictures, Television, Cable & Satellite, Broadband, Wireless, Publishing, Radio, Magazines, News & Print Media, Advertising and Marketing
We Media Miami, Presented by iFOCOS
Coral Gables, Florida, Feb 7-9, 2007 - Storer Auditorium, University of Miami
In Miami, the conference will focus on two connected themes: Community: How can media and communications in a multitude of forms, produced or influenced by an ever-expanding multitude of sources, serve and strengthen the communities where people live? Investment: In a shifting communications marketplace, how will investors, public and private funders or new formulations of social entrepreneurship pay for and sustain the civic enterprises of news and information?
RAB'07! The Radio Advertising Bureau (RAB)
Dallas, Texas – Hyatt Regency-Reunion, Feb 8 – 11, 2007
The Radio Advertising Bureau (RAB), sponsor of the RAB'07 – Management Leadership Conference, represents nearly 7,000 member radio stations, broadcast groups, radio networks, station representatives and associated industry organizations from all fifty states and thirty-three foreign countries. RAB works to increase and expand the radio industry's share of advertising revenue by designing, developing and implementing appropriate marketing programs, research, sales tools and training activities. RAB'07 ... it’s the learning experience of a lifetime!
Check out www.webcasters.org for the most recent upcoming industry events!
COOL SITE
Playing guitar with
MR. Fastfinger
Interactive animation site allows the viewer to control the guitar music.
STATISTICAL REPORTS
Internet Video Advertising On Fast Growth Track to $3 Billion in 2010
Center for Media Research
According to an eMarketer study, online advertising spending for 2006 is predicted to be 82% more than in 2005 to reach a total of $410 million. And by 2010 that figure could reach $3 billion. This article predicts spending for several years as well as predicted percentage comparisons of rich media and television as well as total internet. |
Internet Use on Mobile Phones More Prevalent in Europe
Center for Media Research
According to a recently released Mobile Tracking Study by ComScore Networks, 29% of internet users in Europe regularly access the web from mobile phones. Only 19% of US internet users access from mobile phones. The report gives a country by country comparison of the percentage of users, the cell phone brand market share and the type of portal used to access the web. |
Personal Relevance Two: Radio's Receptive Ad Environment
Radio Ad Effectiveness Lab
A Major New Study of How Radio Ads Affect Consumers in Unique Ways from The Radio Ad Effectiveness Lab
Executive Summary: The Radio Ad Effectiveness Lab has begun a new series of research projects under the umbrella theme, Radio and the Consumer's Mind: How Radio Works. The goal is to continue learning how radio advertising affects consumers differently than other forms of marketing. |
News Continued...
|
| > |
by Wendy Davis, Oct 26, 2006, Online Media Daily
According to a report issued by the Conference Board and research firm TNS, one in ten web users report viewing TV online. Sixty two percent view news clips, while 50% view entertainment. The major networks are increasing online distribution. |
| > |
Private conversation is aim of new blog software
By Eric Auchard Oct 26, 2006, Reuters
Six Apart Ltd unveiled Vox, a new software tool used to publish blogs containing text, photos, audio or videos. The difference is that users may choose among five levels of privacy settings to publish blogs that are available only to a selected audience not to the general public |
| > |
Gather.com: Social Networking Grows Up
The year-old site is trying to create an online space for the NPR crowd. But do they have time—amid kids and careers—to hang out online?
By Sarah Lacy, Oct. 26,2006, BusinessWeek.com |
| > |
On the Record: The Trinity Of Change
by Mike Bloxham, October 2006 issue, Media Magazine
What’s driving the accelerated rate of change in the media industries and what challenges do they bring. |
| > |
The Speed Squeeze
by Adam L. Penenberg, October 2006 issue Media Magazine
In a society with multi-tasking, fast-forward lives and a multitude of media choices, how can marketers gain consumers attention. |
| > |
Media Metrics: The Broadband Horizon Expands
by Lydia Loizides, October 2006 issue, Media Magazine
In the early years of the internet many great online business ideas failed before the advent of broadband and its high speed delivery. The author discusses the idea of critical mass as applied to the internet industry, and gives examples. Critical mass is the idea that a market becomes viable when 15 to 20 percent of the target market has the technology needed to use it. |
|
