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Don't Tell Me You're Passionate: Dos and Don'ts Of Proposal Writing
by Bill McCloskey, Oct 25, 2006, email Insider
The author is discussing how to write a proposal for speakers but his hints are appropriate for any kind of proposal. |
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Visits and Streams Not Equal For Advertisers
October 25, 2006 Center for Media Research
An analysis by comScore Media Matrix compares YouTube’s streaming activity in the US and worldwide. Andrew Lipsman of comScore reports that his company considers visit statistics to be misleading because “one visit might result in only one video stream being viewed, while another visit can result in 20 video streams being viewed” |
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Old media urge FCC to ease ownership rules
By Brooks Boliek, Oct. 24, 2006, The Hollywood Reporter
Traditional media giants are telling the FCC that government regulations on media ownership must be relaxed to keep up with change generated by new media companies. |
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The Future of Tracking In Online Advertising
by Bruce May, Oct 16, 2006, Online Video Insider
Online broadcasting, both IPTV and broadband, attract media viewers who stay on site, revolutionizing ad tracking and marketing. Internet TV broadcaster can collect detailed data directly from viewers. It’s a new game and businesses must adapt quickly. |
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Behind the Numbers: Serving the Audience of One
by Lynn Russo, October 2006 issue, OMMA The Magazine of Online Media, Marketing & Advertising
In-Stat, a research division of Reed Business Information, predicts doubling of broadband use by 2010 and that PCs will be the interface for ad-supported content distributed to TVs or other devices. Read what else the group sees in the future for online media. |
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News Brief
Accela Communications Rolls Out Broadband Series
October 12, Online Media Daily
Accela Communications, an on-demand rich media company, launched a broadband series for the IT Video Network that focuses on innovators in the IT industry. The program will be available on ITWorld.com, InfoWorld.com and NetworkWorld.com. |
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Analysts Downgrade Ad Outlook -- Again -- Detect Shift Vis-A-Vis Economic Growth
by Joe Mandese, Oct 12, 2006, Media Daily News
The equities research team at Merrill Lynch reports that the price inflation in advertising lags behind the inflation rate in the general economy while the reverse used to be true. Other research groups have similar findings. Adam Smith, Director of GroupM Futures suggests efficiencies of digital media may contribute to this trend by relieving media inflation pressures.
In related news, an Online Media Daily news brief reports that Merrill Lynch predicts growth of advertising in emerging media.
Merrill Lynch: Digital Ads To Grow 30% |
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Google, YouTube Seal Deal
by Mark Walsh, Oct 10, 2006, Online Media Daily It’s not clear what ad model Google will use to monetize the popular site but upon announcing it acquired You Tube for $1.65 billion Google co-founder Serbey Brin called video “a great medium for advertising”. |
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Top Ten Tips For The Holiday Season
by David Baker, Oct 9, 2006, email insider
This article incorporates ten tips for effective mass emails. |
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George Lucas Readies A New Revolutionary Entertainment Medium
by Wayne Friedman, Oct 5, TV Watch
George Lucas plans to produce small niche films for television or the internet. “We're about to get into television. As far as Lucasfilm is concerned, we've moved away from the feature film thing--it's too expensive, and it's too risky," Lucas told Daily Variety. |
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MindShare Finds Many Kids Watch TV Via Web
by Tom Siebert, Oct 5, 2006, Media Daily News
A survey of 800 kids aged 8-17 shows how they use digital media including television over the internet and portable devices. Kids value media in the following order: 1. television, 2. video games, 3. the internet. The most popular way to listen to music was via broadcast radio but use of iPods and MP3 players is increasing. |
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Creativity Drives Innovation
by Chris Young, Oct 2, 2006 , Online Video Insider
The author, CEO of Klipmart, discusses some of the sophisticated new creative design and application techniques that are making online video one of the most attractive means to interact with the target audience. |
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Log Off: The Year of the CGC Plague
There's no stopping the spread of consumer-generated content. Thankgoodness
by Kathy Sharpe, October 2006 issue. OMMA, The Magazine of Online Media, Marketing & AdvertisingThe CEO of an independent digital marketing and media agency comments on the repercussions of the phenomenal success of consumer generated content sites. |
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Wright: Economy under attack
By Brooks Boliek, Sept. 30, 2006, The Hollywood Reporter
Speaking before the U.S. Chamber of Commerce, NBC Chairman and CEO Bob Wright urged a concerted defense from attacks by piracy and counterfeiting saying, "At risk is every sector of the economy where creativity, innovation and invention drive the creation of economic value and high-wage jobs, …" |
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Hollywood Says Piracy Has Ripple Effect
Illegal Film Distribution Decreases Sales, Jobs and Tax Revenue, Study Says
by Frank Ahrens, Sept. 29, 2006, The Washington Post
A study, presented by The Institute for Policy Innovation, founded by former congressman Richard K. Armey, at a Chamber of Commerce conference calculates the ripple effect of lost sales to the tune of more than $20 million, 140,000 lost jobs and $800 million lost tax revenue. Movie industry representatives also attended the conference, seeking to recruit lawmakers to the war on piracy by showing that the cost of illicit distribution of intellectual property is higher than previously believed.. |
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Jargon 2.0
by Sean Mills, Sep 28, 2006, Online Publishing Insider
Mr. Mills, president of The Onion compares and contrasts the pre-bubble atmosphere in the IT industry in the late 1990s with the present fast growth excitement. He comments on why things are different now, with growth driven by substance. |
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Past Issues of the
IWA Webcasters Wire
Interested in helping our IWA organization as part of our leadership structure?
WE’D LOVE TO HAVE YOU! We have chairman and member vacancies in all of the committees, below. Please contact us via e-mail.
- Membership Committee
- Technology and Standards Committe
- Industry Policy and Best Practices Committee
- Legislative Committee
- A whole bunch of other committees we haven’t figured out yet…got any suggestions?
Streaming Media West Oct. 31-Nov 2, 2006 San Jose, CA San Jose McEnery Convention Center
Mobile Entertainment Market Asia Nov. 1-2, 2006 Singapore Raffles Convention Centre
AD:TECH NEW YORK Nov. 6-8, 2006 New York , NY New York Hilton
TelcoTV Nov. 6-8. 2006 Dallas, TX Gaylord Texan Resort
Web 2.0 Nov. 7-9, 2006 San Francisco, CA Palace Hotel
Mobile Communities & User Generated Content Nov. 8-9, 2006 London, UK Cafe Royal
Mobile Content Americas II Nov. 8-10 , 2006 Miami, FL
Colonnade Coral Gables Hotel
Beyond the Printed Word 2006
Nov. 9-10, 2006 Vienna, Austria Hilton Vienna
NAB European Radio Conference 2006 Nov. 12-14 , 2006 Rome, Italy Rome Cavalieri Hilton
European Media Leaders Summit Nov. 13 & 14 , 2006 London, UK Landmark Hotel
Sports Media & Technology Conference Nov. 14-15 , 2006 New York, NY The Westin New York at Times Square
IAB Engage 2006 Nov. 14, 2006 London, UK BFI London IMAX cinema, Waterloo
Mobile TV Nov. 14-16, 2006 New York, NY Warwick Hotel
Connections Europe:Strategies for Digital Living Market Nov. 14-16, 2006 Berlin, Germany Hotel Adlon Kempinski Berlin
FUTURE OF TELEVISION: Beyond the Box Nov. 16-17 , 2006 New York, NY Schimmel Auditorium
NYU Stern School of Business
Next Gen TV 2006 Nov. 20-22, 2006 London, UK Hilton Canary Wharf,
ILM:06 - INTERACTIVE LOCAL MEDIA 2006 Nov. 29, 2006 Philadelphia, PA Sheraton Philadelphia City Center
SATCON – the Satellite and Content Delivery Conference & Expo Nov. 29-30, 2006 New York, NY Javits Convention Center
Digital Hollywood Europe Nov. 29-Dec 1, 2006 London, UK ExCeL London, The Docklands
Check out www.webcasters.org for the most recent upcoming industry events!
COOL SITE
Playing guitar with
MR. Fastfinger
Interactive animation site allows the viewer to control the guitar music.
STATISTICAL REPORTS
Digital Consumers are Transforming Mass Communication
Center for Media Research, Oct. 3, 2006
Universal McCann released a study, "The New 'Digital Divide', How the New Generation of Digital Consumers are Transforming Mass Communication," which reports that consumers, particularly the 16-34 age group, is relying more on non-traditional platforms for mass communication, social activities and shopping. Additional statistics included with a link to the complete chart. |
Broadcast Media Online
Sept. 22, 2006, Center for Media Research
Statistics on online TV and Radio including: sites, demographics, advertisers, advertisement types, size and delivery technology. |
News Continued...
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MSN To Stream Live Concerts
by Shankar Gupta, Sep 28, 2006, Online Media Daily
As part of it’s efforts to offer more original content, MSN signed Control Room, producer of Live 8 under the former name of Network Live, to distribute concerts for Webcast. The contract calls for 36 live concerts in the next year, which started with John Legend’s October 2 London concert. |
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Yahoo Buys Online Video-Editing Company
by Wendy Davis, Sep 28, 2006, Online Media Daily
Yahoo acquired Jumpcut, an online video editing and sharing company that was launched in April. Yahoo plans to let Jumpcut continue to reside on its own site and retain its existing staff but will integrate the acquired capabilities into Yahoo. |
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YouTube Scales Back Content Protection Claim
by Erik Sass, Sep 27, 2006, Online Media Daily
YouTube clarified its claims of a new policing system to prevent users from posting copyrighted material, an impossible task given that the video sharing site receives about 65,000 videos per day. What it will do is employ an automated system to flag material previously removed for copyright infringement. |
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