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Streaming video gets Cisco boost
PACKAGE WILL LET FIRMS SEND MULTIMEDIA CONTENT TO EMPLOYEES, OTHERS
By Sarah Jane Tribble, Sept. 26, 2006, Mercury News
Telecommunications giant Cisco Systems plans to unveil a new digital media package that will allow corporations to record, edit and stream video in a simple format to various devices. This project is part of the company’s efforts toward becoming an all purpose media and telecommunications network provider. Cisco VP Marthin DeBeer calls it “the YouTube for business |
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It's Time To Completely Overhaul Music Licensing!
by Shelly Palmer, Sep 21, 2006, Media Daily News
Shelly Palmer, Managing Partner of Advanced Media Ventures provides commentary on the need to protect the copyrights of music creators, performers and sellers in light of the ease of music sharing and user-generated online content. Various rights are also defined such as: Master Rights; Mechanical Rights; Public Performance Rights; Sync Rights; and residuals to union or guild performers. |
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Rich Media: How To Make It Work For You
by Gal Trifon, Sept 21, 2006, Online Media Daily
Kagan Research recently reported fast growth for use of rich media in internet advertising. In this article Mr. Trifon, President and CEO of Eyeblaster, discusses some of the advantages and future of rich media and gives tips for using it successfully. |
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FCC Chairman: Investigate Buried Media Reports
by Tom Siebert, Sep 20, 2006, Media Daily News
FCC Commission Chairman Kevin Martin called for a formal investigation following Senator Barbara Boxer’s revelation that the FCC buried a report on the negative effects of ownership consolidation in the radio industry. |
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Al Gore’s Current TV Joins With Yahoo for a Video Venture
by Saul Hansell, Sept 20, 2006, New York Times
A partnership between Yahoo and Current TV, a cable network founded by former President Al Gore, will launch 4 initial channels on a video sharing site called the Yahoo Current Network. According to plans, the site will have 8 channels by the end of 2007 and features professional and user-created videos targeted to the 18-24 year old demographic. |
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Recommended Reading: Convergence Culture
by Cory Treffiletti, Sept 20, Online Spin
Treffiletti reviews Convergence Culture by Henry Jenkins, a book that explores the ways in which the collision of popular culture and technology is creating its own environment with such phenomenon as user-generated content, citizen journalism and product brands that become part of the consumer’s lifestyle. |
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Just An Online Minute... Media Biggies Vary Digital Distribution
by Wendy Davis, Sept 19, 2006, Media Post Publications
At a Goldman Sachs conference executives from large media companies concurred that digital distribution of their media is key to future growth. However, they had various strategies for getting their programming to the public -- from using other company’s portals to using only their own online distribution platforms. |
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Students More Likely Webheads Than TV Addicts
by Wendy Davis, Sept 19, 2006, Online Media Daily
According to a Burst Media study, 34% of college students say they spend more than 10 hours per week online and only 19% report using television or radio for the same amount of time. And many students multitask by using the computer at the same time they use television or radio. |
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Sponsored Video OK For Three-Fourths of UsersSponsored Download OK For Three-Fourths of Users
Center for Media Research, Sept. 18, 2006
According to a poll, 71% of internet users who watch online video prefer to view free videos sponsored by pre-roll advertising as opposed to 23% who would rather pay for videos without the ads. Additional statistics are also available in this article. |
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What’s on TV? Soon, the Internet
Apple, Others Roll out Hardware to Link PCs to Living Rooms
By Abbey Klaassen, Sept. 18, 2006, Advertising Age
According to a study by Parks Associates, about 4 million homes have multiple entertainment devices and that is expected to increase to nearly 30 million by 2010, or 35% of all homes connected to broadband. This article discusses new developments in both hardware and programming content. |
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Americans Say They're Listening To More Radio, Not Less
by Erik Sass, Sept 18, 2006, Media Daily News
Conventional radio appears to be losing ground to new technologies -- iPod, webcasts and satellite. However, according to a survey by American Media Services, a majority of Americans say they are listening to radio the same amount of time and a fifth say they are listening more than they did five years ago. So why is traditional radio doing so badly? |
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Radio Changes the Station
By Richard Siklos, Sept. 15, 2006, New York Times
Traditional radio broadcasters are rapidly losing listeners and revenue to streaming audio, iPod and satellite broadcasting. But radio is bringing creativity to their fight for survival. For example Clear Channel signed one deal with BMW to provide real-time traffic info to auto navigation systems and another deal with Cingular to provide streaming and on-demand content to cell phones. |
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Advertising
Commercials Find New Life on Web
By Julie Bosman, Sept. 14, 2006, New York Times
Marketers are streaming their commercials over the internet more often. They found that creativity and humor can draw the most attention to their ads. “The best compliment you can get these days is if you create an ad entertaining enough that people want to virally share it and pass it on,” said Karen Jones, the vice president for brand advertising and promotion for DHL. |
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Mobile Media Spending To Climb Sevenfold By 2010
by Shankar Gupta, Sept 14, 2006, Online Media Daily
According to an eMarketer’s report, spending on mobile media services such as video, text messaging and music is expected to increase from $5.4 billion this year to an astronomical $37.5 billion by the year 2010. The predicted breakdown for spending in that sector in 2010 is $15 billion for mobile messaging, $15 billion for mobile entertainment and $7.5 billion for information services. |
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Sprint Launches Power View Video Network
by Maria Sudekum Fisher, Sept 13, 2006, The Associated Press, appearing in The Washington Post
Mobile phone service provider Sprint plans to add original video programming in sports, entertainment and news to its subscription service, which already offers network programs via cell phone. |
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Telephia: Ad-Supported Mobile TV To Arrive Next Year
by Erik Sass, Sep 12, 2006, Online Media Daily
According to Telephia, a research firm, mobile TV increased 45% to more than 3.7 million subscribers since the first three months of this year and then increased to $85 million in the second quarter. Viral demand is created as early adapters create buzz by using devices in public. Telephia executive Tamara Gaffney predicts lower subscription cost next year for mobile services because advertisers will flock to the new technology. |
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Net neutrality bill may die this year
By Anne Broache, Sept. 12, 2006, CNET News
The issue of “net neutrality” – whether internet providers should be prohibited from price or service discrimination – came up again and many in the Congress believe new regulation is not needed. This article includes a reader comment feature. |
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Can Social Video Honor Copyright And Compensate The Artist?
by Max Kalehoff, Sep 8, 2006, Online Spin
A new company, Revver, has entered the online video field, which has recently experienced explosive growth. Revver claims to help video creators monetize their works by attaching advertising while ensuring there is no copyright infringement. |
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Conduct Done Becoming: MRC Cracks Ratings Code, Awaits Fed Approval, Nielsen's Blessing
by Joe Mandese, Sep 8, 2006, Media Daily News
Major media rating services have agreed to a voluntary code of conduct to serve as a self-regulating standard. After a year of debate, the ratings services agreed to the Media Rating Council |
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Past Issues of the
IWA Webcasters Wire
Interested in helping our IWA organization as part of our leadership structure?
WE’D LOVE TO HAVE YOU! We have chairman and member vacancies in all of the committees, below. Please contact us via e-mail.
- Membership Committee
- Technology and Standards Committe
- Industry Policy and Best Practices Committee
- Legislative Committee
- A whole bunch of other committees we haven’t figured out yet…got any suggestions?
Special IWA Webcast Event: "Understanding the Investment Potential of the Webcasting Sector"
originally scheduled for September 29th has been postponed until October. Check the site in October for the actual schedule.
IWA will be webcasting from Streaming Media West 2006 Conference & Exhibition to be held October 31 to November 2, 2006 in San Jose, California. We hope to see you there. Check the October newsletter for more details.
Check out www.webcasters.org for the most recent upcoming industry events!
COOL SITE
Playing guitar with
MR. Fastfinger
Interactive animation site allows the viewer to control the guitar music.
STATISTICAL REPORTS
Broadcast Media Online
Sept. 22, 2006, Center for Media Research
Statistics on online TV and Radio including: sites, demographics, advertisers, advertisement types, size and delivery technology. |
Leading User-Generated Content Sites See Exponential Growth in UK Visitors During the Past Year
London, UK, Sept 11, 2006 ComScore press release
ComScore World Metrix, a digital media measurement company, released statistics about internet activity in the UK at the leading sites that feature free user-generated content. |
News Continued...
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The Next Online Video Network
by Joseph Serino, Sep 7, 2006, Online Video Insider
The writer reviews the recent history of interactive entertainment and some current streaming capabilities and trends and uses them to predict what will come next in the online video experience. |
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Clear Channel Bows Mobile Service
by Erik Sass, Sep 6, 2006 , Online Media Daily
The New York flagship station of Clear Channel, Z100 launched sponsor-supported streaming radio and on-demand services to Cingular cell phones. The $2.99 per month subscription service is the first phase of planned streaming and on-demand programs, which will include 100 stations in the next year. |
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A Viral Plan--Of Sorts
by Cory Treffiletti, Sep 6, 2006, Online Spin
Treffiletti defines viral marketing as a creative message that resonates with the audience and is passed forward and advises on how to use the phenomenon as part of a marketing strategy. According to a report by Jupiter Research, 20 percent of marketers hope to use viral marketing in the coming year. |
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Just An Online Minute... Online Job Demand
by Tobi Elkin, Sep 1, 2006, Media Post Publications
Monster.com, the online job recruiting site, reports strong recruiting in most sectors of the economy. Of particular interest is the strong growth in the online video sector, where demand for skilled employees has grown more than 71% this year. |
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Net neutrality fans rally in 25 cities
By Anne Broache, CNET News.com, Aug. 31, 2006
During Congress’s August recess, net neutrality advocates rallied at offices of U.S. Senators in 25 cities. A bill that included protections to keep the internet neutral failed to pass Congress by a narrow margin but another communications bill is in the works that includes rules to prevent price discrimination by broadband service providers. |
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Dos and Don'ts For The Cold-Calling Sales Rep
by Tom Hespos, Aug 29, 2006, Online Spin
If you ever have to cold call media planners, you can appreciate the advice this article gives about cold calling advertising agencies. It’s counsel that, with slight modification, can also apply to cold calling for any industry or any purpose |
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Ask The E-Mail Diva: Fixing Delivery Problems
by Melinda Krueger, Aug 29, 2006, email Insider
This article gives advice on dealing with service providers that block legitimate permission based email such as newsletters and announcements. Links are provided to Hotmail’s guidelines for senders and other tools. |
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On YouTube, Charges of Security Flaws
Ex-Lockheed Worker Takes Concerns Over Coast Guard Ships to the Web
By Griff Witte, Washington Post, Aug. 29, 2006
Here is grass roots democracy in action on the internet. When his report was ignored by the bosses, an engineer used a popular video sharing site to expose lax marine security. The Coast Guard then promised to take action. |
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Just An Online Minute... GoreTV
by Tobi Elkin, Aug 28, 2006
In an address to British TV executives, former Vice President Al Gore said the internet lacks the power of television because it does not have the mass reach of broadcast TV and recommends that citizens use the internet to challenge inaccurate political comments, particularly on TV. The reporter disputes this view saying the power of the Web should not be underestimated |
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Online Video Advertising: A Primer for Publishers
by Jesse Chenard, Aug 28, 2006, Online Video Insider
The writer, Chief Technology Officer at Tremor Network, offers a primer on creating engaging and profitable online video projects. He covers video content, business models, ad sales, and content distribution as well as presentation and delivery. |
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Report: IPTV To Surge By 2010
by Shankar Gupta, Aug 24, 2006, Online Media Daily
According to a report by senior analyst Ben Macklin, although Internet Protocol, IPTV, is still in its infancy in the US, the convergence of TV and the internet has the potential to disrupt both platforms. |
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OldTube, NewTube
August 24 2006, Financial Times, (FT.com)
A generational shift is occurring in the way people get their news, music and entertainment. The internet is gaining on television and print for media consumption, particularly among the young but it may be just a new method of distributing content. |
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I Want My iTV: A Glossary
by Jonathan Blum, August 2006 issue OMMA
This glossary briefly explains the difference between IP/TV (Internet Protocol Television) and iTV (Interactive TV) and defines other terms such as QAM (Quadrature Amplitude Modulation) and DICSIS (Data Over Cable Service Interface Specification. |
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The Problem with Webcasting - A cast that can be imprisoning
By Andy Oram, Jan 13, 3006, O’Reilly Network
This article just came to our attention and although it is more than half a year old, we still want to share it. It concerns the ‘webcasters right’, which is about webcasting and copyrights. Links are also provided to related articles including information about the European database treaty. |
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