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ARBITRON AND EDISON MEDIA RESEARCH
RELEASE INTERNET STUDY 10
NEW YORK, NY - 2/26/2003 - Arbitron
and Edison Media Research held a webcast on Tuesday, February
25 presenting the results of their most recent study called
Internet Study 10 and subtitled The Emerging Digital Consumer.
The webcast was hosted by Bill Rose, the director for Abritron's
Internet Broadcast Services and Joe Leski, Executive Vice
President of Edison Media Research. The study was comprised
of 2,005 telephone interviews conducted in January, 2003.
The study was broken down into seven distinct sections:
- Internet usage trends
- The growth of broadband adoption and
its impact on streaming media
- Internet broadcasting trends
- The relationship between streaming media
users and buying habits for digital devices
- Perceptions of different media
- Satellite radio
- Recommendations for the future
The study is currently available on both
the Arbitron and Edison Research websites at the addresses
below.
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