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AccuStream Research Report Shows
Total '02 Video Streams Up By 52.3% To 3.9 Billion, Broadband
Streams Grow By 84%
Video streams rose by 53% in 2002 to
3.9 billion total streams served, and broadband streams made
up 63% of those streams. Broadband streams grew by 84% in
2002 compared to 2001, and narrowband streams by 18%.
Seaside (March 11, 2003) - Silicon Valley,
Streaming media registered double-digit growth in 2002, with
total video streams up by 52.3% to over 3.9 billion. Some
62.5% of those streams were served at broadband rates, according
to the annual market study published by AccuStream iMedia
Research.
The report, Streaming Media Growth Analysis
and Market Dynamics: 2002 vs. 2001, is detailed comparison
of the past two years in streaming audio and video, with extensive
data by audience, content category, bit rate, site, network,
channel, aggregator and contains 300 pages of primary market
research.
Broadband video streams grew by 84% in 2002,
and narrowband streams at 18%, compared to 2001. Across all
sites with video content available, the total number of streams
served per unique user per month rose 25% in 2002 to 1.53.
The number of broadband streams served per
unique user per month averaged 6.89, with an average length
of view of over 2 ½ minutes per file accessed. That's a total
of 17 minutes worth of video viewing per unique broadband
user per month.
"Broadband users both at work and at home
are driving the streaming media industry," according to AccuStream's
director of research Paul A. Palumbo.
"We've been surprised at the adoption rate
of streaming video by broadband users, and the fact that narrowband
streams had double-digit growth in 2002."
"Another growth factor is availability of
quality content at broadband rates from brands like AOL, Real
Networks, sports leagues, major movie and music sites. The
total number of broadband streaming media files increased
substantially in 2002."
Volatility in the Internet radio segment
led to a slight contraction of aggregate tuning hours per
month to 85 million.
That segment is populated a few genuine
cross-platform media brands such as Clear Channel Worldwide,
but is primarily driven by independent operators who have
weathered the market shakeout, but not aggressively attempted
to grow tuning hours while a revenue base—whether advertising
or subscription—remains nascent.
AccuStream iMedia Research (http://www.accustreamresearch.com)
publishes the monthly reports iBroadcast Stream Report, iBroadcast
Avails Report, iBroadcast Wireless and Mobile Content Report,
plus frequent annual and semi-annual streaming media and interactive
broadcast reports with extensive market and data analysis.
ACCUSTREAM IMEDIA RESEARCH
Editorial Contact:
Paul Palumbo
831-393-1953
ppalumbo@concentric.net
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