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TOP INTERNET BROADCASTERS FORM NEW
SALES NETWORK
March 18, 2003 – A collective of many of
the top radio stations on the Internet has announced the formation
of the Internet Radio Marketing Group, a network focused on
bringing exciting new marketing opportunities to advertisers.
These stations provide a wide range of programming, including
Classical, Jazz, Oldies, Adult Alternative, Blues, Acoustic,
Folk, Rock and more. The network targets the lucrative 25
to 54 year old demographic, and reaches hundreds of thousands
of affluent and educated professionals.
The biggest strength of Internet radio is
its unprecedented ability to reach listeners in the workplace
at their computers. When it comes to upscale Adults, the Internet
dominates weekday media consumption. Over 70% of Internet
radio listening is done during weekday work hours, according
to data published by Arbitron, a company that measures Internet
radio usage. Arbitron estimates that as many as 44 million
Americans listen to Internet radio each month.
"Internet radio has reached a significant
critical mass, and we are working directly with advertising
agencies, rep firms, and clients to develop advertising and
marketing solutions that reach this unique audience," reports
Jennifer Lane, of network station mvyradio.com. "Our audience
uses the Internet more than any other medium for making purchasing
decisions. We offer advertisers a very powerful way to reach
them."
Members of the Internet Radio Marketing
Group have a wealth of experience and success in traditional
broadcasting. The intent of the network is to offer advertisers
the same proven results of radio and enable them to reach
these increasingly important listeners.
"We believe that Internet Radio needs
to be recognized as another form of radio, much in the same
way that cable television has been accepted as an extension
of the television industry, " says Ron Rubin of Boomer Radio.
"We are working to establish the perception and acceptance
of our medium as the newest means for consumers to enjoy music
and information programming."
The Internet Radio Marketing Group is currently
offering a "Charter Advertising Package" that will enable
advertisers who participate before June 30, 2003 to lock in
current ad rates through the end of 2004. Interested companies
should contact Kevin Shively at (860) 525-1069 (East Coast)
or David Landis at (323) 782-8008 (West Coast) to get more
information or to receive a media kit.
About the Internet Radio Marketing Group
The growing list of Internet Radio Marketing Group Stations
currently includes:
Beethoven.com, BoomerRadio.com, SmoothJazz.com, Ultimate-80s.com,
mvyradio.com and WARX.com. The network reaches about a half
million unique listeners each month.
Contacts:
Kevin Shively, Beethoven.com (877) 525-1069
Ron Rubin, Boomer Radio (814) 466-2844
Jennifer Lane, mvyradio.com (860) 572-1994
Sandy Shore, Smoothjazz.com (831) 649-1223
David Landis, Ultimate-80s.com (323) 782-8008
Gene Manning, WARX.com (800) 222-1069
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