Approximately 50 Million Americans Used Internet Audio or Video in the Last Month
New Media Enters the Mainstream According to Arbitron/Edison Media Research Study

WHAT: Approximately 50 million Americans have used Internet audio or video in the last month. Arbitron Inc. (NYSE:ARB) and Edison Media Research executives will present this and other findings from a new study—Internet and Multimedia 11: New Media Enters the Mainstream—via webcast on September 24. The study examines how new media usage—such as satellite radio, personal video recorders and DVDs—has become part of mainstream consumer habits.

WHO: Bill Rose, general manager and vice president, Arbitron Internet Broadcast Services, Arbitron Inc.
Larry Rosin, president, Edison Media Research

WHERE: Online at www.arbitron.com or www.edisonresearch.com

WHEN: Wednesday, September 24, 2003
12:00 p.m. – 1:00 p.m. (EDT)

DETAILS: Bill Rose and Larry Rosin will discuss how Internet Broadcasting consumption has become a mainstream activity amongst consumers today. They will also explore the consumer purchase behavior of "early adopters," people who are among the first to buy or try new products or services.

Other new findings from the study include:

• Online purchasing has nearly doubled in the past three years;
• Nearly two-thirds (61 percent) of people who tune to Internet audio and 59 percent of those who watch Internet video prefer free programming supported by advertising versus other business models;
• A quarter of those with Internet access at home use software programs to block other forms of Internet intrusions;
• Despite predictions of a plateau, the percentage of Americans with Internet access in any location (home, work, school, public library) increased to 80 percent.
• In addition, Mr. Rose and Mr. Rosin will address the latest data on the impact of broadband/Internet connections on media and consumer usage; awareness and usage of satellite media; and the Internet as a motion picture promotion vehicle and information resource.

CONTACT:

EDITOR'S NOTE: Interviews available upon request

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This alert is available on the Arbitron Inc. site at www.arbitron.com and on the KCSA Worldwide Web site at www.kcsa.com