The Adsertion Network Is the Top Sales Network in August According to Arbitron Internet Broadcast Ratings
 

NEW YORK, September 15, 2003 –The Adsertion Network was ranked the top sales network, with 4,913,206 hours of Total Time Spent Listening (TTSL) for the month of August, according to Arbitron Internet Broadcast Ratings.

Radio@AOL Network and LAUNCH were the top-ranked commercial Internet broadcasters, with 25,936,299 and 14,481,309 hours of TTSL, respectively. Total Time Spent Listening is the sum total of hours tuned by listeners to a given station or network. MUSICMATCH was the top-ranked non-commercial Internet Broadcaster, with 7,629,301 hours of TTSL.

MUSICMATCH Artist Match was the top non-commercial Internet broadcast station, with 2,644,975 hours of TTSL. AOL Top Country was the top commercial station, with 1,202,027 hours of TTSL.

The top Content Delivery Networks (CDN) were Live365, with 9,997,750 hours of TTSL and StreamGuys, with 2,007,132 hours of TTSL. The Total Time Spent Listening for these Content Delivery Networks is the sum of all tuning to stations streamed by the CDN, including commercial and non-commercial stations.

Top Internet Broadcasters and Sales Networks (August 2003)

Rank

Company

Type

TTSL

CUME

1

AOL Radio@Network

commercial

25,936,299

4,288,679

2

LAUNCH

commercial

14,481,309

1,993,451

3

MUSICMATCH

non-commercial

7,629,301

1,348,466

4

The Adsertion Network

sales network

4,913,206

360,549

5

Virgin Radio

commercial

1,955,148

226,538

6

ABC Radio Network

commercial

1,273,942

142,038

7

Standard Broadcasting

commercial

1,016,750

56,970

8

New York Times

commercial

860,908

83,088

9

JazzFM

commercial

602,359

67,600

10

AccuRadio

commercial

572,383

187,176

11

KillerOldies.com

commercial

463,916

53,561

12

WXPN-FM

non-commercial

356,725

30,559

13

KING-FM

non-commercial

295,585

29,150

14

KPLU

non-commercial

267,590

22,995

15

3WK

commercial

232,095

51,107

Arbitron Internet Broadcast Sales Top 50 (August 2003)

Rank

Station/Type/Format

Owner/Network/URL

TTSL

Cume

1

MUSICMATCH Artist Match
(non-commercial)
Miscellaneous

MUSICMATCH
www.musicmatch.com

2,644,975

645,444

2

AOL Top Country
(commercial)
Country

AOL Radio@Network
music.netscape.com/radio/

1,202,027

438,960

3

Virgin Radio/1215 AM & 105.8 FM
(commercial)
Adult Contemporary

Virgin Radio
www.virginradio.co.uk

1,104,233

164,407

4

AOL Smooth Jazz
(commercial)
Smooth Jazz

AOL Radio@Network
music.netscape.com/radio/

1,089,513

209,479

5

AOL Top Pop
(commercial)
Top 40

AOL Radio@Network
music.netscape.com/radio/

1,074,353

597,391

6

AOL Awesome 80s
(commercial)
80s

AOL Radio@Network
music.netscape.com/radio/

940,861

268,671

7

AOL Lite Rock
(commercial)
Soft Rock

AOL Radio@Network
music.netscape.com/radio/

928,421

134,855

8

AOL Classic Rock
(commercial)
Classic Rock

AOL Radio@Network
music.netscape.com/radio/

916,615

264,711

9

AOL Top Jams
(commercial)
Miscellaneous

AOL Radio@Network
music.netscape.com/radio/

905,096

638,329

10

WQXR-FM/96.3
(commercial)
Classical

New York Times
www.wqxr.com

860,908

83,088

11

AOL Love Songs
(commercial)
Love Songs

AOL Radio@Network
music.netscape.com/radio/

806,597

221,596

12

AOL Oldies
(commercial)
Oldies

AOL Radio@Network
music.netscape.com/radio/

782,425

249,627

13

WLS-AM/890
(commercial)
News / Talk

ABC Radio Networks
www.wlsam.com

724,703

83,624

14

MUSICMATCH Top Hits
(non-commercial)
Contemporary Hit Radio / Top 40

MUSICMATCH
www.musicmatch.com

700,997

273,145

15

AOL Pop Rock
(commercial)
Rock

AOL Radio@Network
music.netscape.com/radio/

643,239

196,040

16

AOL Super 70s
(commercial)
70s

AOL Radio@Network
music.netscape.com/radio/

630,958

166,028

17

MUSICMATCH Artist On Demand
(non-commercial)
Miscellaneous

MUSICMATCH
www.musicmatch.com

604,871

148,941

18

JazzFM/102.2 FM & 100.4 FM
(commercial)
Jazz

Guardian Media Group
www.jazzfm.com

602,359

67,600

19

Virgin Radio Classic Rock
(commercial)
Classic Rock

Virgin Radio
www.virginradio.co.uk

567,445

68,937

20

AOL 90s Country
(commercial)
90s

AOL Radio@Network
music.netscape.com/radio/

541,212

226,184

21

AOL Top Alternative
(commercial)
Alternative

AOL Radio@Network
music.netscape.com/radio/

541,204

300,916

22

AOL New Age
(commercial)
New Age

AOL Radio@Network
music.netscape.com/radio/

487,350

105,610

23

Killer Oldies
(commercial)
Adult Alternative

KillerOldies.com
www.killeroldies.com

463,916

53,561

24

AOL R&B Fresh
(commercial)
R&B

AOL Radio@Network
music.netscape.com/radio/

454,101

206,353

25

AOL 90s Pop
(commercial)
90s Pop

AOL Radio@Network
music.netscape.com/radio/

431,064

203,073

26

AOL Unplugged
(commercial)
Miscellaneous

AOL Radio@Network
music.netscape.com/radio/

419,138

147,998

27

AOL R&B SlowJams
(commercial)
R&B

AOL Radio@Network
music.netscape.com/radio/

415,335

169,461

28

AOL Christian
(commercial)
Christian

AOL Radio@Network
music.netscape.com/radio/

395,553

120,762

29

AOL 90s Alternative
(commercial)
Alternative

AOL Radio@Network
music.netscape.com/radio/

379,798

179,291

30

AOL Modern Gospel
(commercial)
Modern Gospel

AOL Radio@Network
music.netscape.com/radio/

376,650

78,208

31

The Sean Hannity Show
(commercial)
News / Talk

ABC Radio Network
www.hannity.com

366,494

70,435

32

WXPN-FM
(non-commercial)
Adult Alternative

WXPN-FM
www.xpn.org

356,725

30,559

33

AOL Adult Rock
(commercial)
Adult Rock

AOL Radio@Network
music.netscape.com/radio/

354,174

113,562

34

MUSICMATCH Soft Hits
(non-commercial)
Soft Rock

MUSICMATCH
www.musicmatch.com

341,965

47,015

35

MUSICMATCH Country Hits
(non-commercial)
Country

MUSICMATCH
www.musicmatch.com

339,914

62,902

36

KING-FM
(non-commercial)
Classical

KING-FM
www.king.org

295,585

29,150

37

AOL Easy Listening
(commercial)
Easy Listening

AOL Radio@Network
music.netscape.com/radio/

290,142

94,728

38

AOL Classical 101
(commercial)
Classical

AOL Radio@Network
music.netscape.com/radio/

283,407

81,297

39

AOL Romantic Jazz
(commercial)
Jazz

AOL Radio@Network
music.netscape.com/radio/

281,764

75,468

40

KPLU-News
(non-commercial)
News / Talk

KPLU
www.kplu.org

267,590

22,995

41

MUSICMATCH Classic Rock
(non-commercial)
Classic Rock

MUSICMATCH
www.musicmatch.com

255,301

44,214

42

MUSICMATCH 80's Hits
(non-commercial)
80s

MUSICMATCH
www.musicmatch.com

253,324

54,857

43

MUSICMATCH GenreMatch
(non-commercial)
Miscellaneous

MUSICMATCH
www.musicmatch.com

246,471

71,085

44

WOXY-FM
(commercial)
Modern Rock

WOXY-FM
www.woxy.com

231,838

31,299

45

AOL Traditional Gospel
(commercial)
Gospel

AOL Radio@Network
music.netscape.com/radio/

231,665

58,858

46

AOL Hip-Hop
(commercial)
Miscellaneous

AOL Radio@Network
music.netscape.com/radio/

223,982

342,527

47

AOL MotownSound
(commercial)
Motown

AOL Radio@Network
music.netscape.com/radio/

220,489

82,692

48

AOL Baroque
(commercial)
Miscellaneous

AOL Radio@Network
music.netscape.com/radio/

219,275

65,245

49

Virgin Radio The Groove
(commercial)
Black / Urban R&B

Virgin Radio
www.virginradio.co.uk

214,336

31,805

50

MUSICMATCH Smooth Jazz
(non-commercial)
Jazz

MUSICMATCH
www.musicmatch.com

214,096

33,635

Notes:

  1. TTSL (Total Time Spent Listening), sometimes referred to as Aggregate Tuning Hours (ATH), is the total number of hours tuned to a given station or network in the reported time period.
  2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses and other variables during the reported time period.
  3. The ratings may not reflect all tuning for the measured stations or channels since Arbitron may have received incomplete or unusable server data.
  4. As Arbitron Internet Broadcast Ratings (powered by MeasureCast technology) transitions to a subscription-only service, some stations previously reported in the ratings have elected not to subscribe to the service and will no longer be included.
  5. The 128K MP3 and all Ogg streams for Virgin Radio/1215 AM & 105.8 FM are not currently measured by Arbitron Internet Broadcast Ratings.
  6. Arbitron had incomplete data for WOXY.com during the week of August 25, 2003. As a result, the station was not included in the August ranker.

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

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