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LIMELIGHT NETWORKS AND IFILM FEED
THE SUPER BOWL COMMERICIAL CRAZE WITH ONLINE INSTANT REPLAY
IFILM Taps Digital Delivery Network to Stream
Sunday's Most Popular Ads to Millions
Tempe, AZ – February 5, 2004-- The only thing that receives
as much, if not more, attention than the Super Bowl game are
the array of 30 second commercials launched during the T.V.
time outs. Thanks to Tempe-based Limelight Networks, a leading
end-to-end digital delivery network, and IFILM, a leading
video-entertainment destination on the Web, millions of people
who either missed ads during the game or simply want to see
them again can do their own online instant replay.
Limelight Networks was selected by IFILM as the exclusive
streaming provider of the ever- popular Super Bowl commercials
and on the Monday following Super Bowl Sunday, IFILM leveraged
Limelight Networks' platform to stream the popular commercials
more than 8 million times to its customers around the world.
This year's traffic represents an increase of over 500 percent
from IFILM's post-2003 Super Bowl ad replays.
"Over the past few years, Super Bowl ads have found a niche
in America's popular culture and it has been really exciting
for Limelight Networks to play a small role in this phenomenon,"
said David Rice, vice president of sales and marketing at
Limelight Networks. "We have been amazed at the number of
hits our network has been receiving this week. The popularity
of this annual IFILM event demands a highly scaleable network
to handle the surge in viewers and our distributed delivery
platform enabled IFILM to handle this load with ease and keep
the ads playing."
"We are delighted with this year's event.
We served nearly 15 million streams in 72 hours- over five
times last year's traffic," said Blair Harrison, executive
vice president for IFILM. "Limelight Networks handled the
traffic without a hitch. Millions of users watching almost
a million streams per hour at peak was something we could
only have dreamt of a couple of years ago."
In addition to IFILM, Limelight Networks
provides digital content delivery for many of the world's
leading music, entertainment, and Internet companies, including:
BuyMusic.com, Musicmatch, Real Networks, RadioFree Virgin,
Jimmy Buffett's Radio Margaritaville, Wind-up Records, Valve
Software and QuePasa.com, as well as leading broadcast networks.
About IFILM
IFILM is a media company comprising the
IFILM Network (http://www.ifilm.com), and the Hollywood Creative
Directory with Lone Eagle Publishing. The IFILM Network is
a leading video entertainment destination on the Web, offering
channels of movies, short films, TV clips, video game trailers,
music videos, and its celebrated "Viral Videos" collection.
Through its distribution partners including Real Networks,
Movies.com, WindowsMedia.com and Rotten Tomatoes, the IFILM
Network reaches over twenty million buzz-building visitors
per month and offers unique brand-building programs for blue-chip
advertising partners. IFILM also publishes the renowned Hollywood
Creative Directory, the entertainment industry's standard
for contact directories (http://www.hcdonline.com) and operates
Lone Eagle Publishing, publisher of industry trade books.
IFILM is a privately held company based in Hollywood, California
with investors that include Axiom Ventures, Inc., Eastman
Kodak Company, Liberty Digital, Rainbow Media, Sony Pictures
Entertainment, and Vulcan Ventures, Inc.
About Limelight Networks
Limelight Networks is the first comprehensive
digital delivery network, providing online businesses with
media routing and distribution solutions that include live
and on-demand streaming media, content delivery, storage and
hosting as well as Tier-1+ bandwidth services. Leveraging
an efficient network architecture with strategic distribution
locations around the globe combined with powerful download
management and reporting tools, Limelight Networks enables
some of the industry's top content providers, webcasters and
enterprise customers to reduce the cost and complexity of
delivery, while ensuring unmatched performance. Limelight
Networks' innovative delivery platform has been proven to
dramatically cut the costs associated with e-commerce, distance
learning, online entertainment and corporate connectivity.
For more information, visit www.limelightnetworks.com.
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