|
AccuStream Research: Internet Video
Streams up by 104% in '03 to over 7.8 Billion
MONTEREY, Calif.- Feb. 18, 2004 -
Streaming media registered strong growth in 2003, with total
video streams up by 104% to 7.8 billion and aggregate tuning
hours for Internet music radio 53% higher when compared to
'02.
Some 78% of video streams served were viewed at broadband
rates, according to a report published by AccuStream iMedia
Research.
The report, Streaming Media 2003: Brand,
User and Audience Share Analysis, provides detailed market
analysis of the year in streaming media, with extensive data
by audience type, daypart, content category, bit rate, site,
network, aggregator, and includes media consumption patterns
of high-speed users, forecasts and historical comparisons.
For example, broadband streams viewed by
unique user per month rose to 10.2 in '03 compared to 6.9
in '02, a 47.8% increase.
The increase in residential broadband users,
combined with an already media savvy group of high-speed users
at work, plus better premium content and more sophisticated
branded media players helped power robust growth.
"Broadband users at work and home are
driving growth in streaming media," according to AccuStream's
director of research Paul A. Palumbo.
"Whether content is accessed through
free or ad-supported sites like Yahoo's Launch.com property,
subscription destinations such as Real Networks' SuperPass
service or AOL Broadband, people are watching and listening
more often, and for longer periods of time."
"Length of view and total views in
streaming video segment were up significantly in 2003, primarily
because the streaming experience has become more modular in
format, with video clips now running back-to-back, the Internet's
version of television."
In terms of content popularity, music videos
captured 33% viewing share, followed by news at 28% and sports
17%. The top ten streaming video sites averaged over 400 million
streams per month alone in '03, an all time high.
Following a year of contraction in '02,
Internet music radio, represented in large part by brands
such as AOL, Yahoo, MusicMatch and Real Networks not only
grew the size of the market, but also captured a dominant
share of tuning hours.
AccuStream iMedia Research (http://www.accustreamresearch.com)
publishes the monthly reports iBroadcast Stream Report, iBroadcast
Avails Report, iBroadcast Mobile Content Report, and various
annual streaming media reports with extensive market data
and expert analysis.
--------------------------------------------------------------------------------
Contact:
AccuStream iMedia Research
Paul A. Palumbo, 831-393-1953
ppalumbo@concentric.net
|
