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AccuStream Research Report Shows
Declining Market Share for Broadcast and Cable TV Networks
as Stand Alone Brands in Streaming Media
MONTEREY, Calif. - Feb. 19, 2004 - Broadcast
and cable TV network brands reached peak streaming media audience
share back in September 2001 capturing 85.8% of the streams
served by the top ten sites, networks and aggregators, according
to data released by AccuStream iMedia Research.
However, broadcast and cable TV streaming media share of top
ten sites, networks and destinations fell to 4.6% in late
2003 (excluding download-and-play video by ESPN.com, ABC.com
and Movies.com), as Internet-only brands aggressively grew
stream counts and more on-air brands moved content behind
stand-alone or aggregated subscription sites.
"Content brands aligning with major
distribution is nothing new," noted AccuStream research
director Paul A. Palumbo, "and those brands continue
to generate substantial views, albeit through their broadband
portal partners.
"What's happened in the period of three
years is that online-only brands like AOL Broadband, Real
Networks and Yahoo! have managed to establish both leading
broadband market positions and user loyalty. MSN Broadband
jumping in with a major ad-supported service backed by Microsoft
joins that group. Those market positions will be hard to overcome
by any other broadband distributor.
"Moreover, while streaming media categories
such as news and sports are dominated by broadcast and cable
TV network brands online, key categories like music video
-- a genre pioneered by television -- have been supplanted
by Internet-only brands that enjoy a commanding lead in race
for broadband viewer loyalty."
Broadcast sites such as CBSNews.com now
more aggressively court broadband users, and broadband advertisers.
But, numerous cable network sites remain unappealing destinations
for broadband users.
For streaming video, the report examines
data by broadcast and cable TV site, relationships with aggregators
such as AOL Broadband and Real Networks, viewing share in
each content category, and the performance of broadcast and
cable TV networks and their stand alone subscription services.
The report's analysis also reveals that
the Internet music audience is almost completely owned by
Internet-only brands such as AOL, Launch.com (owned by Yahoo!),
Real Networks, MusicMatch and Live365.com.
AccuStream iMedia Research (http://www.accustreamresearch.com)
publishes the monthly reports iBroadcast Stream Report, iBroadcast
Avails Report, iBroadcast Mobile Content Report, and various
annual streaming media reports with extensive market data
and expert analysis.
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Contact:
AccuStream iMedia Research
Paul A. Palumbo, 831-393-1953
ppalumbo@concentric.net
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