Favored Uses of Enterprise Webcasting are Employee Training and Executive Presentations, According to IMS Study
Results Reflect Growing Demand for Technology that Helps Improve Employee-to-Employee Communications

March 25, 2004 - Arlington, TX - Employee training and executive presentations are the two most frequently deployed applications that incorporate Webcast technology, according to survey results compiled by Interactive Media Strategies.
Sixty-one percent of all companies that have deployed Webcasts have used these two applications, according to the IMS survey.
Penetration levels for multimedia applications for outward-bound communications applications, such as marketing events and customer seminars, have increased from prior IMS surveys and typically are now used by more than 40% of the companies that have deployed Webcast-enhanced events.

"Online multimedia applications can foster better communications between employees on the corporate network, and they remain popular with companies that have embraced Webcasting," said IMS Research Director Steve Vonder Haar. "But more and more companies are beginning to recognize the opportunity that comes in using online audio and online video to deliver a marketing message to the outside world."

One of the fastest growing application sectors in Webcasting is sales training. Fifty-eight percent of all companies that now use Webcasting for sales training launched their deployment of the application during the past two years, according to the IMS survey.

"Many corporate users are finding value in applications of Webcasting that help to boost their revenues," Vonder Haar said. "Sales training is one use of online multimedia that helps businesses simultaneously cut costs and increase the effectiveness of their sales team."

The usage data comes from IMS' Enterprise Web Communications Survey, conducted in the Fourth Quarter of 2003. Survey participants were polled on their perceptions, individual use and deployment of audio Webcasting, video Webcasting and Web Conferencing technologies.

Arlington, Texas-based Interactive Media Strategies, www.interactivemediastrategies.com, provides market research focusing on the ways that audio, video and other Web communications capabilities are being used for business purposes.

For more information, contact:
Steve Vonder Haar
Research Director
Interactive Media Strategies
(817)860-5121
svonder@interactivemediastrategies.com