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NET RADIO SALES PUTS THE POWER OF INTERNET RADIO TO WORK FOR ADVERTISERS
New sales organization represents the largest network
of independent Internet radio stations including some of the best-known
brands in the Industry
Monday, April 12, 2004, Housatonic, MA
The launch of the largest network of independent Internet
radio stations available to advertisers today has occurred
with the debut of Net Radio Sales, a sales representation
firm representing a network of Internet radio stations that
reaches approximately 20% of the total Internet radio listening
audience in the U.S.
Stations represented in the network include
such popular independent Internet radio brands as AccuRadio.com,
BoomerRadio.com, SmoothJazz.com, Beethoven.com, and mvyradio.com,
as well as large networks of stations like Adsertion Technologies.
"Internet radio continues to develop into
a powerful medium for advertisers," said Net Radio Sales President
Jennifer Lane. "With a total monthly audience that has topped
30 million Americans, advertisers are beginning to take notice
of the opportunities Internet radio presents for reaching
affluent and educated adults particularly professionals
in the workplace."
According to Lane, while the stations owned
by multimedia conglomerates such as AOL and Yahoo have their
own sales efforts, there was an opportunity for a rep firm
to specifically represent independent webcasters. "Independent
stations are the ones offering creative programming and flexible
ad opportunities." she added.
"Net Radio Sales is dedicated to the concept
that Internet Radio is unique, and the things that make it
unique - such as the fact that the audience is online, primarily
at work, and upscale - are also the things that make it highly
sellable," said Lane. "Net Radio Sales is working with agencies
and advertisers to realize the unique potential of Internet
radio."
Lane, who is also Director of Radio and
Internet for Aritaur Communications, is a twenty-year veteran
of the broadcast radio industry. She brings experience in
local and national broadcast radio sales to Internet radio
to present advertisers with an approach to the medium that
can be immediately integrated into broadcast media planning.
Leading the Net Radio Sales team are Kevin Shively, former
VP of Beethoven.com on the east coast, and Eric Floyd, formerly
of Hiwire and Live365 on the west coast.
Kurt Hanson, founder of AccuRadio.com and
publisher of "RAIN: Radio And Internet Newsletter," chose
Net Radio Sales to represent his popular Internet radio brand
because of their unique approach to selling Internet radio.
"They are filling the role of our internal sales team, helping
us maximize the revenue potential of our product by selling
not just our audio ads, but also our video gateways and even
some banner inventory" Hanson said. "And their approach is
working we have already seen them bring new advertisers
to the medium!"
Denise Reiling, senior vice president of
business development for Adsertion Technologies - the third
largest Internet radio network according to Arbitron - agreed,
"We're already impressed with the results that Net Radio
Sales is delivering for our network of stations. We chose
Net Radio Sales because their sales team understands and highlights
the powerful combination of interactive and audio that Internet
Radio brings to the advertiser."
Net Radio Sales works with agencies and
advertisers directly to understand the best way to use Internet
radio effectively in national marketing campaigns. Net Radio
Sales creates custom campaigns to reach target audience demographics
based on the stations and formats that best suit the advertisers'
needs.
In addition to audio campaigns, Net Radio
Sales opportunities include contest promotion, video and Flash-based
gateway ad units and feature sponsorship branding opportunities.
Net Radio Sales has already begun to generate success for
both the stations it represents and the advertisers it has
attracted to the medium.
For More Information, contact:
Jennifer Lane
860-572-1994
jlane@netradiosales.com
www.netradiosales.com
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