NEW INTERNET RADIO RATINGS TO PROVIDE REAL DATA TO STATIONS, ADVERTISERS
Net Radio Sales and Ando Media Announce Revolutionary New Platform for Measurement of Internet Radio Audiences
 

Denver, CO and Providence, RI August 23, 2004 - Net Radio Sales and Ando Media executives today announced the launch of Webcast Metrics - a revolutionary new platform for measurement of Internet radio audiences. In a manner far more accurate than standard broadcast radio ratings, Webcast Metrics monitors the size of a station's audience and converts it to standard radio metrics including Average Quarter Hour, Cume, and Total Time Spent Listening.

Webcast Metrics is the only Internet audience measurement tool to offer stations and buyers the same metrics that are used in standard broadcast audience measurement. The key difference between Webcast Metrics and traditional ratings services, however, is that Webcast Metrics reports are derived from real data, rather than estimates based on small sample sizes (as in the case of traditional broadcast ratings.)

Webcast Metrics offers the only third party audience measurement tool based on real data to the Internet radio industry. It is the first Internet audience measurement tool to provide measurement of delivered gross impressions by station and advertiser.

"We intend to use this tool to quantify the size of Internet Radio audiences and offer highly reliable, accountable data to the advertiser." said Jennifer Lane, President of Net Radio Sales. "The technology also enables delivery of real time reports to advertisers that provide the kind of accountability that advertisers want today. Reporting capabilities can include daily gross impressions by station or advertisement."

"The use of estimates and forecasts has always been an unfortunate necessity for traditional broadcasters," said Jordan Mendell, founder of Ando Media and creator of the technology. "But Internet broadcasts offer the distinct advantage of being able to provide exact audience measurement right down to the listener. That's incredibly valuable for advertisers."

"This should be an extremely valuable development for Internet radio – an industry that has gone months now without any third-party measurement service," noted Kurt Hanson, Publisher of "RAIN: Radio and Internet Newsletter" and noted industry expert. "Most of us in this industry have envisioned that one of the major selling points of Internet radio would be the promise of precisely-accurate audience numbers, without the large margin of error inherent in broadcast radio ratings. Webcast Metrics will help Internet radio deliver on that promise."

For more information on Webcast Metrics contact Jennifer Lane at jlane03@snet.net or phone her at 860-572-1994.

About Net Radio Sales
Net Radio Sales sells advertising on Internet Radio Stations. Internet Radio is now the most effective and efficient way to reach affluent and educated adults in the workplace. Net Radio Sales presents advertisers and agencies with a one-source opportunity to advertise on Internet Radio. The Net Radio Sales Network brings together a wide range of stations broadcasting their programming over the Internet, organizes campaigns across appropriate stations, oversees the traffic performance of the campaign, and provides comprehensive billing. Net Radio Sales represents the largest network of independent Internet radio stations in the industry.

About Ando Media
Ando Media is a producer of products and services designed to increase the profitability of the Internet broadcaster. Using business processes already proven in traditional media, and applying the efficiencies afforded by today's technology, Ando Media's product suite enables broadcasters to perform ad sales & insertion, side channel production, compliance reporting and audience measurement without the need for costly hardware and headcount investments.