WEBCAST METRICS RELEASES ACTUAL ONLINE RADIO LISTENING DATA FOR NOVEMBER 2004

 

DENVER, CO – December 7, 2004 – Ando Media (www.andomedia.com) announced today the release of the Webcast Metrics Top 20 for the month of November 2004, the second public monthly ranker release. Using actual listener data gathered directly from webcasters' media servers, the Webcast Metrics audience measurement platform reports audience figures accurately and without the need for diary-based estimates that are common in terrestrial radio.

More than two hundred stations were added to the Webcast Metrics platform in the month of November. DI.fm held onto the first spot with an average quarter hour (AQH) of 18,481. AccuRadio.com retained its number two position with an AQH of 10,033.

"Internet broadcasters are realizing the value of real data in audience measurement," noted Jordan Mendell, Ando Media founder and creator of the Webcast Metrics technology, "Internet radio has a huge daytime audience, and these numbers are just what the industry needs to quantify that to advertisers."

Webcast Metrics has begun audience measurement for Chaincast Networks, which held the number one spot on the Measurecast network ranker prior to Arbitron's abandonment of that Internet radio Measurement service last April. For January, Ando Media plans to add CDN/Broadcast Network audience measurement to the monthly Webcast Metrics ranker.

Webcast Metrics measures Internet radio audience using industry-standard metrics such as AQH, cume, average time spent listening (ATL) and total listener hours (TLH). Webcast Metrics subscribers have detailed access to their stations' audience data with monthly, weekly, daily and hourly reports. For more information or to add your station to the Webcast Metrics platform, contact Paul Strickland, paul@andomedia.com.

 

 

STATION

CUME

AQH

1

Digitally Imported – di.fm

#

18,481

2

AccuRadio.com

638,997

10,033

3

RadioIO.com

245,228

5,119

4

EnergyRadio.fm

232,834

2,317

5

BoomerRadio.com

61,663

2,215

 

6

Beethoven.com

98,087

1,758

7

3WK.com

67,087

1,295

 

8

90sFM.net

99,319

1,224

 

9

WolfFM.com

41,453

1,196

 

10

80sFM.com

84,073

894

 

11

ClubFMRadio.com

93,977

816

 

12

HowlinOldies.com

15,831

588

13

GotRadio.com

42,651

551

 

14

CountryGold56K.com

35,689

494

 

15

Super70s.us

14,349

462

 

16

80s.fm

29,427

407

 

17

MVYRadio.com

14,761

397

18

NboxMusic.com

14,382

193

 

19

Ultimate80s.com

12,526

167

 

20

TheEdgeFM.net

10,447

124

 

AQH: The average number of persons who listened to a station for a minimum of five minutes within a reported day part. This number is the average of the number of listeners recorded every fifteen minutes for each station monitored by the Webcast Metrics heartbeat, or it is the number derived from the total time spent listening data obtained by Webcast Metrics directly from station server log data.

 

CUME: The number of unique persons (defined as the number of different IP addresses) who listened to a station for a minimum of five minutes within a reported time period. This is an unduplicated estimate, which may be an underestimate in cases where more than one listener accesses an Internet radio station via the same IP address.

 

1. DI.fm- Windows Media Streams are not included in this metric

 

Affiliates that represent multiple channels of programming and CUME for those channels is the number of unique listeners unduplicated across all the channels reported.

 

# this metric is not available for this station using Webcast Metrics methodology at this time.

 

Copyright 2004 Ando Media, LLC This ratings report is the sole property of Ando Media, LLC. Any reproduction or use of this ratings report, without permission from Ando Media, LLC is expressly prohibited.