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WEBCAST METRICS RELEASES ACTUAL ONLINE RADIO LISTENING
DATA FOR NOVEMBER 2004
DENVER, CO –
December 7, 2004 – Ando Media (www.andomedia.com) announced
today the release of the Webcast Metrics Top 20 for
the month of November 2004, the second public monthly
ranker release. Using actual listener data gathered
directly from webcasters' media servers, the Webcast
Metrics audience measurement platform reports audience
figures accurately and without the need for diary-based
estimates that are common in terrestrial radio.
More than two hundred stations were added to the Webcast
Metrics platform in the month of November. DI.fm held onto
the first spot with an average quarter hour (AQH) of 18,481.
AccuRadio.com retained its number two position with an AQH
of 10,033.
"Internet broadcasters are realizing the value of real data
in audience measurement," noted Jordan Mendell, Ando Media
founder and creator of the Webcast Metrics technology, "Internet
radio has a huge daytime audience, and these numbers are
just what the industry needs to quantify that to advertisers."
Webcast Metrics has begun audience measurement for Chaincast
Networks, which held the number one spot on the Measurecast
network ranker prior to Arbitron's abandonment of that Internet
radio Measurement service last April. For January, Ando Media
plans to add CDN/Broadcast Network audience measurement to
the monthly Webcast Metrics ranker.
Webcast Metrics measures Internet radio audience using industry-standard
metrics such as AQH, cume, average time spent listening (ATL)
and total listener hours (TLH). Webcast Metrics subscribers
have detailed access to their stations' audience data with
monthly, weekly, daily and hourly reports. For more information
or to add your station to the Webcast Metrics platform, contact
Paul Strickland, paul@andomedia.com.
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STATION |
CUME |
AQH |
† |
1 |
Digitally Imported – di.fm |
# |
18,481 |
† |
2 |
AccuRadio.com |
638,997 |
10,033 |
† |
3 |
RadioIO.com |
245,228 |
5,119 |
† |
4 |
EnergyRadio.fm |
232,834 |
2,317 |
† |
5 |
BoomerRadio.com |
61,663 |
2,215 |
|
6 |
Beethoven.com |
98,087 |
1,758 |
† |
7 |
3WK.com |
67,087 |
1,295 |
|
8 |
90sFM.net |
99,319 |
1,224 |
|
9 |
WolfFM.com |
41,453 |
1,196 |
|
10 |
80sFM.com |
84,073 |
894 |
|
11 |
ClubFMRadio.com |
93,977 |
816 |
|
12 |
HowlinOldies.com |
15,831 |
588 |
† |
13 |
GotRadio.com |
42,651 |
551 |
|
14 |
CountryGold56K.com |
35,689 |
494 |
|
15 |
Super70s.us |
14,349 |
462 |
|
16 |
80s.fm |
29,427 |
407 |
|
17 |
MVYRadio.com |
14,761 |
397 |
† |
18 |
NboxMusic.com |
14,382 |
193 |
|
19 |
Ultimate80s.com |
12,526 |
167 |
|
20 |
TheEdgeFM.net |
10,447 |
124 |
AQH: The average number of
persons who listened to a station for a minimum of five
minutes within a reported day part. This number is the
average of the number of listeners recorded every fifteen
minutes for each station monitored by the Webcast Metrics
heartbeat, or it is the number derived from the total
time spent listening data obtained by Webcast Metrics
directly from station server log data.
CUME: The number of unique
persons (defined as the number of different IP addresses)
who listened to a station for a minimum of five minutes
within a reported time period. This is an unduplicated
estimate, which may be an underestimate in cases where
more than one listener accesses an Internet radio station
via the same IP address.
1. DI.fm- Windows Media Streams
are not included in this metric
† Affiliates that represent multiple channels of programming
and CUME for those channels is the number of unique listeners
unduplicated across all the channels reported.
# this metric is not available for this station using Webcast
Metrics methodology at this time.
Copyright 2004 Ando Media,
LLC This ratings report is the sole property of Ando
Media, LLC. Any reproduction or use of this ratings report,
without permission from Ando Media, LLC is expressly
prohibited.
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